The Indian family-owned company Amar Wheels Pvt. Ltd. has been doing business with European companies for close to five decades. "We strive to stay relevant, which we love. The challenges are amazing and the last 10 years have been more challenging than the past 40 years. We are constantly evolving in order to stay relevant," Karan Aggarwal, director of Amar Wheel tells Bike Europe.
In the competitive global economy, the European Union (EU) continues to expand and modernise its network of trade agreements to promote economic growth, strengthen geopolitical ties and set global trade standards. Recently, agreements were concluded with India, Mercosur and Singapore. For the bicycle industry, the agreement with India was the most striking. What can the industry expect?
The Indian bicycle industry seems upbeat with the signing of the Free Trade Agreement (FTA) with the European Union and the Bilateral Trade Agreement (BTA) with the United States. Both are regarded as key emerging markets for bicycle exporters, as observed at the recently concluded Ride India Expo 2026 held at the Ludhiana Exhibition Centre in India.
The close connections between Triangle's and Hero Motor Company (HMC) have progressed into a strategic technical and sourcing partnership. The two companies agreed to combine Triangle's engineering excellence with India‑based industrial scale at HMC to create a competitive aluminium bicycle-frame-building conglomerate. HMC will get access to technical know-how, while Triangle's can more easily supply entry-level and mid-premium frames for the European Union market.
The European and Indian bicycle industries have always maintained close ties, although the trade volume remained relatively low. This might change drastically now: after almost 20 years of difficult talks, the Free Trade Agreement was agreed on 27 January in New Delhi. It's the biggest deal ever made by either side, which has also been eagerly awaited by the bicycle industry.
LUDHIANA, India - After Indian powertrain giant Hero Motors Ltd. withdrew its planned initial public offering (IPO) in October 2024 on short notice, a new attempt was made for 2026. Although no specific opening and closing dates or price band have been set at this time, the automotive supplier is expected to list this year, 2026. The company's high-profile partnerships with well-known e-bike brands have solidified its relevance in the e-bike world as a drivetrain manufacturer.
