The rebirth of Cowboy is officially underway in 2026, backed by the company's new French investor, ReBirth Group Holding SA. Cowboy is reporting progress on its recall program, the clearance of its order backlog and a leadership transition, all aimed at stabilising the company after a tumultuous 2025.

ZEIST, the Netherlands - The rampant growth that the industry seen has seen in the past two years has made supplies almost uncontrollable. Managing logistics has become vital for brands.

FRIEDRICHSHAFEN, Germany - The July 7 Bike Europe Conference addresses the question of incorporating digitalization in the operating processes of

FRIEDRICHSHAFEN, Germany - Online ordering consumers not only want the products of their choice to be delivered in hours; they also demand flexibility and

FRIEDRICHSHAFEN, Germany - One day before Eurobike 2018 starts, Bike Europe organizes its annual Conference at Messe Friedrichshafen

One day before Eurobike 2016 a Conference organized by Bike Europe takes place on creating supply chain flexibility for the bicycle industry in Europe