After several challenging years for the bicycle industry, the Austrian industry and market proved remarkably stable in 2025. It went back to normal. In 2025, Austria's bicycle and sporting goods retail sector sold approximately 389,000 units.

VIENNA, Austria - After an impressive Covid-related sales boom and subsequent sales decline and overstock, Austria's bicycle market had already more or less returned to a 'high normal level' by 2023. Could this level be maintained in 2024? The answer to this question can be found in the latest data released by ARGE Fahrrad.

VIENNA, Austria - Even though the Austrian 2023 bicycle market recorded a double-digit drop in both volume and value sales compared to the previous year, there are several positives to point out. Sales topped €1 billion for the third consecutive year in a row and e-bikes now account for three quarters of the market value. Leasing and investments in cycling infrastructure are also positively influencing the market.

VIENNA, Austria - The Austrian bicycle market once again broke records in 2022. Both unit and value sales topped those in 2021, with the total sales value amounting to €1.39 billion. More importantly, e-bike sales alone cracked the €1 billion mark for the first time, accounting for 74% of the sales value.

VIENNA, Austria - Along with other European nations, bicycle and e-bike sales in Austria last year were also harmed by serious supply bottlenecks. The demand outstripped supply. Nevertheless, champagne corks popped when the domestic bicycle industry was able to break through the magic €1 billion value sales barrier for the first time in 2021.

VIENNA, Austria - E-bike and bicycle sales volumes in Austria had leveled off at around 400,000 units in the past 10 years. In 2020 the market situation changed drastically and this was by no means solely due to COVID-19. For the first time the market came close to the 500,000 unit threshold.