At two million units, the German e-bike market held steady in 2025, after the volatile market during pandemic years. The sales volume has been around this level since 2023. The same goes for mechanical bicycles, whose sales volume has remained steady over the past three years at just under two million units. To grow the market, the industry should therefore focus on increasing the average retail price, but that continued to decline in 2025. No wonder the industry organisations emphasised the growing popularity of bike leasing and refurbishing at their joint presentation of the 2025 market results.

BERLIN, Germany - Massive discounting campaigns to reduce inventory levels in the market pushed down the average e-bike retail price and market value in Germany last year. While sales volume remained relatively stable, the revenue from bicycles and e-bikes totalled €6.33 billion, down 10.1% from €7.06 billion in 2023. This is still significantly higher than the sales value of €4 billion in 2019.

BERLIN, Germany - Bicycle production and sales in Germany attained very high levels in 2023, comparable to the bicycle boom in 2020. Despite the generally negative consumer climate, sales value of bicycles and e-bikes combined in Germany only slightly decreased by 4% from €7.36 billion in 2022 to €7.06 billion last year.

BERLIN, Germany - The German e-bike and bicycle market performed very strong in 2022 with a 10% increase in e-bike sales the national industry organisation, ZIV has reported. Perhaps sales could have been much higher as ZIV CEO Burkhard Stork refers to a "general reluctance of consumers to buy in the second half of the year."

BERLIN, Germany - The e-bike and bicycle sales record during the 2020 pandemic were not just a hype. The latest market statistics published by the national industry organisation, ZIV, in Berlin yesterday afternoon clearly show that the industry was even able to step up production and sales volumes.

Is the German industry able to keep up demand at that unprecedented high level? At the press conference preceding the opening of Eurobike tomorrow, the German industry association ZIV announced the e-bike and bicycles sales results for the first half of 2021.