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“In terms of digitization and automation we are way ahead in the bike industry right now," says Rebike co-founder and COO Sven Erger.

E-mobility provider Rebike scoring on refurbishment market

KEMPTEN, Germany - Starting just five years ago with an online market place for buying and selling second-hand premium e-bikes, today’s business of...

Management Board: Ralf Fischer, Alexander Muellmann and Michael Muellmann.

Sport Import's 40 years: Family and team success

In the early 1980s, Michael Müllmann couldn't have known that indulging in his passion for BMX - by selling BMX bikes, organising races and...

"Businesses with no D2C activities will become the minority"

"Businesses with no D2C activities will become the minority"

ZEIST, the Netherlands - "It seems like almost everyone is playing the game now," e-commerce specialist, Scott Montgomery says when looking at the...

60% of the new sales record came from store purchases, with e-commerce accounting for 40%. - Photo Decathlon Germany

Decathlon Germany sets €700 million net sales record in 2021

PLOCHINGEN, Germany - It wasn't easy at first for the world's leading sports chain Decathlon to conquer the German market, but the French have...

Motesque relies on fittings based on information generated by a customer’s individual 3D avatar. Photo: Motesque

Signa Sports United partners with Motesque to launch AI in online...

BERLIN, Germany - Bicycle and sports e-commerce platform, Signa Sports United, which is currently preparing for an IPO on NYSE, announced a strategic...

The Bike@Home platform is launching in the UK initially, with a further European roll-out expected in 2022. – Photo Accell Bike Parts

Accell Bike Parts goes online with bike@home platform

HEERENVEEN, the Netherlands - The manufacturer of bike parts and accessories, Accell Bike Parts, has launched an online platform in the UK market....

Framer joins a number of well-known companies that also continue to assemble in Switzerland. - Photo: Peter Hummel

Traditional Swiss brands launch direct sales

BIEL/THUN, Switzerland - After decades of dealer loyalty, Swiss brand, Canyon, changed its name to Cylan in 2019 and switched its distribution to...

Leisger is already operating its own retail chain in countries like Germany, Australia, the United States, and Spain. - Photo: Michel de Chavanon

Retail group, Leon Cycle, expanding into France

HANNOVER, Germany - France is the next target market for German retailer, Leisger, which operates Leon Cycle brick and mortar e-bike shops and online...

WiggleCRC Group, one of the world's largest online bicycle retailers, will now be taken over by German sports retail giant Signa Sports. - Photo Wiggle

German sports giant gobbles up online bike retailer WiggleCRC

BERLIN, Germany - E-commerce giant Signa Sports United, has confirmed its intentions to go public on the New York Stock Exchange (NYSE). The German...

Bike24 wants to expand its international fulfillment infrastructure. – Photo Bike24

Private equity takes cycling webshop Bike24 to Frankfurt Stock...

DRESDEN, Germany -The Riverside Company has planned an IPO for one of Europe's leading cycling, outdoor, fitness and swimming products webshop Bike24...