AMSTERDAM, the Netherlands - Two heavyweight names from the e-bike and automotive industries have failed to successfully launch a new e-bike brand. Soon after Porsche AG and Pon Holdings established the joint venture P2 eBike GmbH in 2022, investors openly stated that creating a new e-bike brand was not the best way to move forward in the industry.
PESCANTINA, Italy - Pon.Bike Italia, the Italian subsidiary of the Pon.Bike group, has announced its exclusive distribution of OneUp Components in the Italian market. Under the new agreement, Pon will become the sole authorised distributor of OneUp Components in Italy starting January 2026.
AMSTERDAM, the Netherlands - After a 25-year career, of which 15 years were in the role of CEO, Janus Smalbraak resigned at Pon to pursue a new professional challenge. Smalbraak announced this resignation at Pon in a LinkedIn post earlier today. Volkswagen Financial Services AG CEO Christian Dahlheim has been appointed to succeed Janus Smalbraak.
AMSTERDAM, the Netherlands - Despite still being in the negative, Swapfiets has reported significantly reduced losses last year. The Amsterdam-based company, and subsidiary of Pon Holdings, recorded a net loss of €14.2 million in 2024 — 14% less than the previous year.
SANTA CRUZ, California - A global recall has been issued for the Santa Cruz Heckler 9 bike model after multiple battery fires were reported. The Santa Cruz-based company, a subset of the Dutch transport conglomerate Pon Holdings, first issued the recall in May, warning customers that the e-bike's lithium-ion battery can overheat and pose a fire hazard.
AMSTERDAM, the Netherlands - Pon Holdings has made significant strides in 2024 towards enhancing its focus on mobility through strategic investments and divestments. Despite market uncertainties, Pon Holdings recorded stable revenues of €9.9 billion, matching the prior year's results normalised for divestments.
