The opening of Eurobike comes at a pivotal moment. The industry is still trying to find a new balance between price fluctuations and a stable supply. In both procurement and retail, brands are facing high price volatility. In many boardrooms, future strategies are being discussed. Time is ticking as the industry's character is changing rapidly.
Cycling Sports Group Europe, part of Pon.Bike, has announced the closure of the Cannondale facility in Almelo, the Netherlands. The production of the Cannondale bikes will be relocated to Germany and Lithuania. 'Almelo' no longer fits in Pon.Bike's multi-brand strategy, which includes a flexible production network.
In close partnership with industry organisations such as Shift Cycling Culture as well as industry leaders, Canyon initiated the development of the Supply Chain Code of Conduct. For this process, expertise on human rights due diligence and environmental responsibility was also brought together.
Leading bike subscription company Swapfiets has further strengthened its position in the European market by acquiring Berlin-based e-bike subscription provider Dance.
The worldwide bike market experienced another turbulent year in 2025. Under these circumstances, "Pon.Bike stabilised its turnover at around €2 billion and remained a profitable business with positive operating earnings," owner Pon Holdings announced yesterday. One of the industry's largest bicycle manufacturers states that business again proved to be resilient thanks to its diversified portfolio and market position.
AMSTERDAM, the Netherlands - Two heavyweight names from the e-bike and automotive industries have failed to successfully launch a new e-bike brand. Soon after Porsche AG and Pon Holdings established the joint venture P2 eBike GmbH in 2022, investors openly stated that creating a new e-bike brand was not the best way to move forward in the industry.
