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Everything about Swapfiets

  • As it reaches its first decade of existence with its ‘bike as service’ model, Swapfiets eyes own design and smart user data as key to a circular future. – Photos Swapfiets
    Company24 Oct 24

    Swapfiets future-proofing its bicycle fleet with circular components

    AMSTERDAM, The Netherlands - Bike subscription service Swapfiets, will celebrate its ten-year anniversary on November 7. Under the guidance of Pon Holding's investment company Ponooc since 2018, the company has grown to have over 270,000 members across Europe. Although, still striving for profitability, the B Corp-certified scale-up is working hard towards creating a 100% circular bicycle.

  • Supporting growth in existing cities is the focus for Swapfiets now, rather than entering new markets. – Photo Swapfiets
    Financial14 Sep 23

    Pon-owned Swapfiets reports multi-million euro losses

    ZEIST, Netherlands - The blue-tyred bicycle subscription service Swapfiets has been struggling in recent years. After a loss of €14 million in 2020 and €29 million in 2021, this increased to €31 million last year, the latest financial records show. Despite these losses, investor Pon continues to support the concept which had anticipated on growth across Europe.

  • Swapfiets is working behind the scenes on a fully circular product line and climate-neutral business operations by 2025. – Photo Swapfiets
    Company11 Oct 22

    Pon brand Swapfiets awarded B-Corp status for its sustainability...

    AMSTERDAM, the Netherlands - Swapfiets, the Pon owned bicycle concept known for its recognisable blue front-tyred rental bikes and e-bikes, has been awarded the international sustainability label B Corp. With the certification, they now join the impressive list of sustainability pioneers such as Patagonia, Tony's Chocolonely and KeepCup.

  • The Swapfiets Power 1 and Power 7 e-bikes equipped with Comodule’s IoT are already on the streets. – Photo Swapfiets
    Comodule3 Jun 22

    Comodule's IoT solution makes Swapfiets more data-driven

    TALLINN, Estonia - To reduce the number of missing e-bikes and gain insight into product performance, bike-subscription company Swapfiets has started using Comodule's IoT solution. Known for their blue front tyre, Swapfiets claims some 260,000 members across nine countries and 60 cities in Europe.

  • Vittoria launches a subscription based format for its tyres together with Swapfiets. – Photos Vittoria
    Italy6 Jul 21

    Vittoria launches disrupting 'Tyres as a Service' program

    BREMBATE, Italy - The Vittoria2GO is the first B2B service allowing to subscribe to a tyre and pay on a monthly basis. "We have specifically designed it for bicycle leasing and rental companies,

  • From left to right, the founders of Swapfiets: Dirk de Bruijn, Martijn Obers & Richard Burger. - Photo Swapfiets
    Market trends25 Jun 20

    Dutch bike sharing venture Swapfiets doubles number of customers in...

    AMSTERDAM, the Netherlands - Swapfiets, the Dutch bicycle concept known for its recognisable blue front-tired rental bikes and e-bikes, has reached a new milestone of 200,000 customers in four countries, doubling the number of customers in a year. Popularity outside of the Netherlands is driving the accelerated growth.

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