British children's bike brand Early Rider has appointed Mario Herbold as chief operating officer and Janine Bessen as head of global e-commerce. The executive hires come in the company's 20th anniversary year and are intended to support the expansion of its international retail network.
In response to rising raw material, energy, and logistics costs, the industry's largest component supplier, Shimano, announced a temporary 3% surcharge on all orders with a delivery date between 1 August and 30 November 2026. How does the industry absorb these costs while consumer prices are already under pressure? Are there still enough options for alternative sourcing, component specifications, and efficiency improvements, or will it just kill margins, as Giant Bicycles announced in their half-year results?
Despite a continuing challenging market environment, kids and youth bicycle brand woom posted a significantly positive result and thus returned to profitability. In the first half of 2026, the Austrian company continued to build on the revenue growth achieved in the previous year. Woom reports a 19% revenue increase from January to June 2026, to €107 million.
Children's bike manufacturer Woom is expanding its top management team by appointing Björn Boos as its Chief Financial Officer (CFO). Together with CEO Bernd Hake and COO Johannes Kisslinger, he will be instrumental in driving forward the ongoing international expansion and strategic evolution of Woom.
"Growing against the grain" was Woom's motto for 2025, with the Austrian kids' bike manufacturer reaching several key milestones despite unfavourable market conditions. The company's revenue already surpassed the total turnover for the previous year in July 2025, and it went on to achieve its most successful year on record.
VIENNA, Austria - Austrian kids' bicycle supplier Woom GmbH is continuing its growth path with strong half-year results. In the first half of 2025, Woom has achieved its best half-year results since it launched in 2013. Revenue rose by about 41% compared to 2024, reaching €90.1 million.
