Tracefy, Dynamo Retail Group and Kruitbosch combat bicycle theft

Tracefy, Dynamo Retail Group and Kruitbosch combat bicycle theft
To make GPS protection more accessible for consumers, Tracefy has entered into a close collaboration with Kruitbosch and Dynamo Retail Group.

E-bikes are becoming increasingly popular, with commercial buyers, consumers, and bicycle thieves alike. E-bikes have become more expensive over time, and parts are more valuable. This results in soaring bicycle theft. To make GPS protection more accessible for consumers, Tracefy, backed by an extensive dealer network in the Benelux, has entered into a close collaboration with Kruitbosch and Dynamo Retail Group.

“We are seeing more demand for GPS bicycle protection in our stores”, says Mario Dominicus, Category Manager O&A with Dynamo Retail Group B.V. “Tracefy is an established provider of GPS security. Tracefy GPS bicycle protection is ideal for our members because it can be used for every brand, and is exclusively available at physical stores. We are therefore including Tracefy as a focus brand in the shelf plan for our category management participants. We ensure that it can be delivered centrally and efficiently.”

‘Available to our dealer customers immediately’

Dynamo Retail Group is a leading retail chain in the bicycle industry with an extensive service package for more than 840 stores in the Netherlands, Belgium, and Germany. Dynamo includes the formulas Bike Totaal, Profile ‘de Fietsspecialist’, and the purchasing organization Dynamo Retail Service.

Elwin Baijlé: “As a Category Manager Mobility & Security at Kruitbosch, I closely follow all innovations in the field of bicycle protection. Protection via a GPS tracker in combination with a tracking subscription is such an innovation. Tracefy has proven to be a reliable party for GPS technology and services. They offer a premium solution and provide support to dealers and consumers in the same manner as we like to do at Kruitbosch. We therefore feel that this is a great addition to our assortment and it will therefore be available to our dealer customers immediately”

‘Easy for dealers’

Over the years, Kruitbosch has developed from a bicycle and accessories wholesaler into a retail partner for specialist bike shops. The consumer is central in everything they do. Their core values “involved”, “reliable”, and “dynamic” always inspire them to improve the quality of their products, services, and employees. Their passion for bikes and cycle sports is the connecting factor in their company.

Jeroen van Kester – Co-founder Tracefy: “We are very pleased with this cooperation. It is important to us that it is easy for dealers and consumers to purchase our bicycle protection. As a former store owner, I am very familiar with Kruitbosch. I know that I can confidently leave the distribution to them. The DRG (formula) stores are exactly the stores where we would like to offer our products. Because Kruitbosch and DRG have recently started collaborating more closely, this is the perfect time for us to join. In addition to Tracefy products being available at Kruitbosch, they can also be ordered directly via Tracefy.

Improve the existing mobility solutions.

Tracefy is a Dutch company, specializing in hardware and software solutions for mobility since 2016. The company is market leader in GPS track & trace products and services for E-bikes in the Benelux. In addition to a love for innovation, technology, and of course biking, Tracefy team members have more in common: they are driven to improve the existing mobility solutions.

This article is sponsored by Tracefy