What bikes and components are consumers buying? What drives their purchasing decisions? How do preferences differ across markets, and which trends are shaping future demand?

Based on its own consumer research across Europe, Bike Europe will regularly publish new findings that provide valuable insights into what consumers want and how their buying behaviour is evolving. 

Exclusive insights for Bike Europe subscribers 

Consumer Insights articles are available to all Bike Europe subscribers as part of their existing subscription, at no additional cost. The first research articles are available now, with more topics, product categories and European markets to follow. 

Help shape our future research 

As Consumer Insights continues to develop, Bike Europe wants to ensure its research addresses the questions that matter most to the bicycle industry. 

Are there specific consumer trends, purchasing behaviours or market questions you would like us to investigate? Share your suggestions with our editorial team. Your input will help us prioritise future research and deliver insights that are relevant to your business. 

Explore the latest Consumer Insights articles and discover what European consumers really want.