Bike Europe is expanding its offering with Consumer Insights, a new series of exclusive research articles exploring consumer buying behaviour and preferences across Europe. The initiative aims to help bicycle industry professionals better understand their customers, identify market opportunities and make more informed business decisions.

More than half of Dutch consumers who expect to buy a bicycle in the next five years plan an e-bike, according to Bike Europe research. Buyers of a new e-bike expect to spend an average of EUR 2,250.