Reviving tradition: Rubena's comeback in tyre manufacturing

Reviving tradition: Rubena's comeback in tyre manufacturing

Czech rubber manufacturer Rubena has completed the withdrawal from the previous Mitas brand, and is focusing on refreshing its original Rubena brand for the entire range of tyres and inner tubes for bicycles.

The company builds on a strong tradition that goes back to 1928, when the first bicycle tyre was produced in Náchod. Every year it supplies millions of tyres and tubes all over the world.

“Our history is not just a date, but our heritage of which we are proud. Our commitment to tradition is combined with a passion for cycling and a desire to offer quality, innovation and reliability all in one,” says Sáva Térová, director of Tyres and Tubes Division.

Strong network

The company relies primarily on a strong distribution network, consisting of both OEM and AFM esteemed customers across Europe and worldwide. At the same time, it closely cooperates with professional riders who are an integral part of its Marketing and R&D Teams. The riders have been participating in building the brand, with real results in their 2023 efforts.

Rubena finished the development of the new fast XC tyre Rascal, which Patxi Cia used when winning the World Championship in the master’s category. The Czech manufacturer entered the mid-segment with a new tyre construction with the popular Scylla tread pattern. The launch of the new Donkey tyre for cargo bikes was equally successful.

One of the manufacturer’s main goals is not only to maintain its name in Europe, but also to keep its production plants solely in the heart of Europe: in the Czech Republic.

Sustainable synergy

Manufacturing its tyres and tubes only in Europe allows Rubena to stay very close to its European customers. This enables the company to respond quickly and flexibly and to deliver tyres cost-effectively and with the maximum respect for the environment. Its established management systems, ISO 9001 (a globally recognised standard for quality management) and ISO 14001 (an internationally recognised standard for environmental management systems) are essential in assisting the brand to achieve this.

Portfolio particulars

The Rubena portfolio covers MTB, road, gravel, city and trekking segments, including tyres for e-bikes. This offers innovative solutions for passionate professional and hobby cyclists. R&D is currently working on new tyres for road bikes, and is also developing a new modern tread for gravel.

Furthermore, the company focuses on the production of inner tubes. Its range covers both road bike inner tubes, tubes specifically designed for riding on rough terrain and standard inner tubes for city bikes.

“We are happy to be back as Rubena,”says Sáva Térová. “We look forward to new opportunities, and redefine the future of cycling together.”

This article is sponsored by Rubena