IBF aims for European stage as Italian bike market contracts
"Our ambition is to become an increasingly important European point of reference, while preserving its original identity." Fabrizio Ravasio, managing director of Movestro and a founder of the International Bike Festival, told Bike Europe during this year's event. As a market with deep roots in road racing, high-performance cycling and Italian craftsmanship, but one that has yet to embrace e-mobility to the same extent as its northern neighbours, the IBF demonstrated that Italy is not simply relying on its cycling heritage but is striving for growth.