Editorial department Contentmarketing

Pandemic aftershocks, geopolitical tensions, and sustainability concerns are among the numerous reasons causing many bicycle companies to relocate their production closer to their core markets. One producer that has particularly benefited from this trend is the Tunisian company Euro-Cycles.

On April 23, the 'Right to Repair' directive was adopted by the European Parliament. The proposed law should encourage repair and reuse of defective devices instead of replacement, with the aim of minimising 'e-waste' caused by these devices. The guidelines that the EU will prescribe to its member states in the coming years are becoming increasingly clear: repair must become the standard for all electronic consumer goods, even after the legal guarantee period. What does this mean for the e-bike industry?

Renowned for its commitment to sustainability and cutting-edge design, Finnish bicycle component producer Herrmans is about to solidify this reputation at Eurobike 2024. In an interview with R&D Director Joel Savikko, we delve into the company's sustainable initiatives and their exciting new products set to debut in Frankfurt.

Over the past few years, the Dutch bicycle brand Van Dijck has repeatedly made headlines with its cutting-edge e-bike technologies. To better respond to changing market conditions, the company recently revamped its business model and also changed its name to VanDijck Mobility.

Between 3 and 7 July, Eurobike in Frankfurt am Main will once again act as a focal point for innovation, trends and networking in the global bicycle and light electric mobility industry. We spoke with Stefan Reisinger, CEO of the event organiser Fairnamic, about the programme and his expectations for this year's edition.

Frankfurt is gearing up for Eurobike 2024, promising to replicate the success of last year's event. The 32nd edition of this premier trade fair and central bicycle and ecomobility platform, taking place from July 3 to July 7, is set to attract industry leaders from all over the world.

With the market swiftly changing, more and more bicycle companies are preparing parts to streamline and improve the durability of electric bikes, particularly given a huge surge in demand is expected in the near future.

A look at the bicycle industry reveals various approaches to dealing with an economic downturn. Leading the way is one such strategy, as demonstrated by Tektro and TRP. For 2024, the bicycle component specialist has planned a series of product launches. The first unveiling will already take place at the Garda Bike Festival in May.

By appointing Silvan Schäfer as marketing coordinator for Europe, Tektro is set to intensify its marketing efforts across the continent. In addition to expanding its presence in Germany, the company plans to boost its visibility across several other European markets.

Even in a lunchroom, a museum or a beer garden, a glance at his smartphone could tell a cyclist that his high-quality e-bike is still in the same place where it was parked. The more expensive the bike, the more reassuring it is to know that it can be tracked at any time, especially when it is out of sight.