Katie Sawyer

Turkish bicycle manufacturer Kron was waiting for the right time to buy. In its 25 years, the company had manufactured for a variety of small OEMs, but was looking for a new European brand to invest in. So when Nishiki, a Nordic heritage brand with a signature look and a reputation for quality, came onto the market, Kron jumped at the opportunity.

The rebirth of Cowboy is officially underway in 2026, backed by the company's new French investor, ReBirth Group Holding SA. Cowboy is reporting progress on its recall program, the clearance of its order backlog and a leadership transition, all aimed at stabilising the company after a tumultuous 2025.

A recent consumer survey across Germany, France, Belgium and the Netherlands shows distinct differences in purchasing behaviour and e-bike-buying priorities.

"Growing against the grain" was Woom's motto for 2025, with the Austrian kids' bike manufacturer reaching several key milestones despite unfavourable market conditions. The company's revenue already surpassed the total turnover for the previous year in July 2025, and it went on to achieve its most successful year on record.

Giant Group has started 2026 with a significantly weaker January performance than previous years, posting a sharp decline in revenue of 21.6% for the first month of the year. The Taiwanese company's downturn comes following a year in which Giant dominated the headlines — and not always for good reasons.

As the e-bike industry prepares for the impending battery regulatory overhaul in the European Union, readyness and compliance are becoming increasingly important topics. Bike Europe has created a working timeline of key deadlines related to the battery regulations to support companies as they position themselves within the new framework.

Bikefitting.com is going global with Norwegian BikeFolder, expanding the Shimano-backed digital bike-fitting platform well beyond its initial Nordic regional rollout in 2025. The partnership combines Bikefitting's technology with BikeFolder's "digital bike garage," completing the digital ecosystem for cyclists and retailers.

A once-royally endorsed kids' bike manufacturer has fallen on hard times, according to a recent filing from the United Kingdom brand Frog Bikes. The company has officially started an insolvency process, a move the founders hope will keep the company afloat while seeking new funding.

Shimano started off 2026 by dropping its State of the Nation report, the first since it was discontinued in 2023. This report details the survey results from 25,000 Europeans across 25 nations, and highlights not only the consumer's cycling experience, but also a core shift in strategy for Shimano.

Taiwanese drive system manufacturer Hyena E-bike Systems has announced a recall of its rear wheel bolts, affecting nearly 20,000 e-bikes from American bicycle manufacturer Trek and its subsidiary Electra. The affected e-bikes are from both brands' newest 2026 models, sold before October 2025.