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  • New US tariffs were announced on April 3 that will take effect on April 5 and 9. The de minimis ruling on low-cost Chinese imports will close on May 2. - Photo Shutterstock
    Trade Regulations4 Apr 25

    Uncertainty of US tariffs to unsettle global bicycle trade

    WASHINGTON DC, United States - Newly announced reciprocal tariffs by the Trump administration in the US has brought a renewed level of uncertainty to the bicycle industry supply chain. The proposed tariffs mean all bicycles entering the country will face some level of tariffs unless the frame itself has been manufactured in the US. The expected result is rising costs for importers on which the market relies and a stagnating retail market as US consumers face higher prices for a new bike.

  • As part of the deal, Pon Holdings, known for brands like Gazelle and Swapfiets became shareholder in Today. – Photo Today
    Mergers & Acquisitions4 Apr 25

    Pon transfers Dockr business to Today and invests in micro-mobility supplier

    AMSTERDAM, the Netherlands - Pon has announced the sale of Dockr, its cargo bike subscriptions system to micro mobility supplier Today in shares. "With this acquisition, we are accelerating our vision of making micromobility solutions accessible for all," said Sean Flood and David Touwsma, co-founders of Today.

  • Worldwide Decathlon generates 80% of its revenue in brick-and-mortar stores. – Photo Decathlon
    Financial3 Apr 25

    Decathlon Germany reports significant increase in bicycle sales

    PLOCHINGEN, Germany - Demand for bicycle and team sports products within the extensive product portfolio of Decathlon has been very strong in Germany last year, reports the sporting goods retail giant. Decathlon expanded their market share in the otherwise weak German bicycle market in 2024 and reported a sales increase of 8% in the category bicycles. However, exact sales figures have not been disclosed.

  • E-bike ABS manufacturer Blubrake secured €12 million in funding to accelerate its growth. – Photo Bike Europe
    Investment3 Apr 25

    Blubrake secures €12 million to drive ABS adoption in e-bikes

    MILAN, Italy - The anti-lock braking systems (ABS) manufacturer for e-bikes and light electric vehicles Blubrake secured €12 million in funding to accelerate its growth. Founded in 2015, Blubrake subsequently introduced its anti-lock braking system (ABS) technology in 2018. With its next generation ABS, the company contributes to enhance braking performance, improve rider safety, and differentiate their products in an increasingly competitive market.

  • This year’s Eurobike is scheduled to take place on the Messe Frankfurt grounds from Wednesday, 25 June to Sunday, 29 June 2025. - Photo Eurobike
    Shows & Events2 Apr 25

    Eurobike confirms dates for 2026 and reveals 2025 events

    FRANKFURT, Germany - From 24 June to 28 June 2026, attendees from around the globe will pour into Messe Frankfurt's exhibition grounds for the world's largest bike and ecomobility trade show: Eurobike. The event organiser, fairnamic GmbH, announced the dates in late March to allow for early planning and reliability.

  • Alberto Cavaggioni has been appointed as new general manager and CEO Of Bianchi, which is part of the Grimaldi Industri AB Group. – Photo Bianchi
    People2 Apr 25

    Bianchi appoints new CEO to steer new phase of growth

    TREVIGLIO, Italy - As Bianchi celebrates its 140th anniversary, the Italian brand is entering a new phase of growth under new leadership. The brand has announced the appointment of Alberto Cavaggioni as CEO to oversee the company's product innovation and international expansion, effective 17 March 2025.

  • A presentation at the BLC detailed how as much as 71% of the total market revenue in the US is represented by online e-bike revenues. - Photo Scott Montgomery
    Shows & Events1 Apr 25

    US e-bike market share up to 28%, People for Bikes survey shows

    TUSCON, Arizona - In the week ahead of the annual industry meetup in Taiwan, the US and international leaders gathered for the Bicycle Leadership Conference. Hosted by PeopleForBikes, its president and CEO Jenn Dice welcomed the participants with the opening keynote announcing the first ever results of their 2024 market survey.

  • "All signals are on green that an industry wide recovery is in sight," declared TBA Chairman Robert Wu during the opening of Taipei Cycle. - Photo Bike Europe
    Shows & Events1 Apr 25

    Taipei Cycle Show 2025 shines, although market challenges persist

    TAIPEI, Taiwan - Mixed voices were heard about the state of affairs and future of the industry at the 2025 Taipei International Cycle Show. The unpredictable outlook for the business due to the US conflicted trade war has disrupted supply chain at an unprecedented level. The initial expectation was that Taipei Cycle 2025 would indicate the first signs of an industry moving in a positive direction again. While a series of fresh initiatives were rolled out to bolster the industry's role in ESG, advocacy and future mobility, an industry wide increase in the level of orders itself remained ambiguous.

  • From left to right: Daniel Wolde-Giorgis (Head of Brose E-Bike), Kenichi Muraki (Executive General Manager, Yamaha Smart Power Vehicle Business Unit), Raymond Mutz (Managing Director Drives Brose SE) and Hiroshi Takeyama (General Manager, Yamaha e-Kit Business Division). - Photo Brose Group
    Mergers & Acquisitions1 Apr 25

    Yamaha eyes European growth through Brose e-bike business acquisition

    BERLIN, Germany - Yamaha Motor has signed an agreement with German automotive parts manufacturer, Brose to acquire its bicycle drive unit (eKit) business subsidiary. This strategic step includes establishing a new company, Yamaha Motor eBike Systems GmbH to expand the business in Europe. The formalisation of the operation is scheduled to be completed by June 2025, subject to approval by the antitrust authorities.

  • Buycycle will now offer a wider selection of premium pre-owned bikes following the Biked takeover. - Photo TFJ Buycycle GmbH
    Mergers & Acquisitions31 Mar 25

    Buycycle swallows up French pre-owned marketplace Biked

    MUNICH, Germany - In order to further expand its position in the market for premium pre-owned bicycles and e-bikes in France and Europe, TFJ Buycycle GmbH - creator of the German bicycle marketplace Buycycle, has joined forces with the French premium pre-owned marketplace for bicycles, Biked.

  • The 2025 BAS ESG Global Initiative Forum was held during the second day of the Taipei Cycle show and included governmental support from Xu Zengming, Director-General of the Ministry of Economic Affairs' Industrial Development Bureau. – Photo Bike Europe
    Sustainability27 Mar 25

    BAS moves forward with human rights code of conduct for Taiwan industry

    TAIPEI, Taiwan - For the second year in a row the Bicycling Alliance for Sustainability (BAS) held a forum during the Taipei Cycle show to update the industry on the progress of the initiatives of its members. This year a focal point was the introduction of human rights code of conduct signed by all 82 members of the BAS to protect workers rights within the bicycle industry in Taiwan. The occasion was somewhat marred later in the day when a protest contradicted the progress being made.

  • Although the organisers reported a positive visitor attendance, this was not always visible in the Tainex halls where the Taipei Cycle show is being held. - Photo Bike Europe
    Shows & Events26 Mar 25

    Taipei Cycle 2025 underway in Taiwan

    TAIPEI, Taiwan - The Taipei Cycle Show 2025 officially opened today, with the theme of Ride the Revolution. With the country's manufacturing industry looking to rebuild after a couple of very challenging years, the organisers report optimistic attendance figures.

  • Sustainability and geopolitical issues are two key issues addressed in a new study by McKinsey & Company and the WFSGI. – Photo WFSGI
    Sustainability26 Mar 25

    Sustainability downplayed due to geopolitical issues reports McKinsey and WFSGI

    ITTIGEN, Switzerland - Two key topics challenging the bicycle and e-bike industry, sustainability and geopolitical issues are addressed in a new study by McKinsey & Company and the WFSGI (World Federation of the Sporting Goods Industry). Is the industry prepared for 2025?

  • Besides the double digit increase in revenue, Sidi Sports is also profitable again. – Photo Sidi Sports
    Financial26 Mar 25

    Sidi reports growth in revenue and net profit for 2024

    MASER, Italy - The brand relaunch of Sidi after the takeover by Italmobiliare Group in 2022 has turned out to be very profitable. The Italian cycling and motorcycle shoes manufacturer reports a 33.1% year-on-year growth in turnover to €31.7 million.

  • Scott starts consumer direct distribution in the US. – Photo Scott
    Retail25 Mar 25

    Scott announces multichannel sales strategy in the US

    OGDEN, USA - Scott recently announced the roll-out of a multichannel sales strategy including a consumer direct option. In an official statement, they have now made public that the webshop will open soon. "We aim to strengthen the brand and expand consumer reach to drive more awareness and demand for our dealer network," remarked Hap Seliga, president and CEO of Scott USA.

  • Shows & Events25 Mar 25

    What can the industry learn from the Taipei Cycle d&i awards?

    TAIPEI, Taiwan - The relevance of product award ceremonies at international trade shows has developed into a key communication topic. The Taipei Cycle d&i awards are a fixed event at the opening of the Taipei Cycle Show. After an intensive two-day selection process, Bike Europe sat down with four jury members and discussed how they evaluated the entries to recognise the award-winning innovations.

  • Digital magazine25 Mar 25

    Bike Europe issue 1/2025 available online now

    ZEIST, The Netherlands - The next edition of Bike Europe magazine (issue 1/2025) is now available to read online in our digital magazine section. In the run up to Taipei International Cycle Show the first cautious signs of a market recovery are there. In the past years, the industry has learned to be careful about making bold statements about market developments as these often turned out to be incorrect.

  • Taipei International Cycle Show will open its doors for trade visitors exclusively from March 26 to 28. – Photos Bike Europe
    Shows & Events24 Mar 25

    Will Taipei Cycle Show give a first glimpse of market recovery?

    TAIPEI, Taiwan - The combined revenue of Taiwan's two largest bicycle manufacturers Giant and Merida hiked 48% year-on-year in the first two months of 2025. At the last presentation of the annual results, Giant pointed out that the most difficult period for the industry has passed and is cautiously optimistic about the market performance in 2025. This statement doesn't mean the industry's warehouses are empty again and the market has passed its rock-bottom. However, after hearing Giant and Merida's announcements, component manufacturers have breathed a sigh of relief.

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