3月的「全球自行車採購指數」（GBPI）顯示，新單數量及自行車自購數量持續好轉，不過業界對產業現況評估仍偏保守，整體表現差強人意。自2025年Eurobike後出現跌勢，商業信心仍未完全恢復。

台北國際自行車展本週開展，台灣三大自行車巨頭近日公布的財報表現仍不如預期。三間公司合計營收從2024年新台幣1,032億元降至去年894億元，年減13.4%。其實從6個月前舉辦的台中自行車週便已可看出端倪，財報的數據僅是進一步印證現況。自去年9月以來，情況並未改善，台灣自行車產業仍陷困境。

美國普遍被視為高度成長的電動自行車市場，不過該國電動自行車普及速度以往都偏慢，但情況可能已有所轉變。根據一份獨立評估的數據，美國2025年進口約220萬輛電動自行車，在國內貿易政策多變之際，仍大幅成長。

美國消費品安全委員會（CPSC）對Shimano開出1,150萬美元的民事罰款，指控該公司對於旗下瑕疵曲柄組「知情而未即時通報」。在事發前數週，Shimano North America Holding, Inc.剛與14名消費者提起的集體訴訟達成和解，該案指控該品牌曲柄組涉及違反保固條款及誤導性行銷內容。

The role of product awards at international trade fairs has evolved from a promotional tool to a benchmark. Is the industry integrating key trends such as artificial intelligence (AI) and sustainability into product design? The number of submissions has become an indicator of the industry's performance and level of investment in innovations. All these elements come together in the fourteenth Taipei Cycle d&i Awards, which will be announced on the opening day of the Taipei Cycle Show. Bike Europe sat down with three jury members to discuss how they evaluated the entries.

Taiwanese bicycle manufacturer Merida Industry Co., Ltd. has entered 2026 under continued market pressure. The company reported a -44% year-on-year revenue drop in January, followed by a smaller, but still significant, -22% YoY decline in February compared to last year's Q1 figures.

More than ever before, the industry is awaiting the outcomes of the Taipei Cycle Show. Trade show visits are under pressure in general, and the challenges in the bicycle industry create significant market uncertainty.

As expected, the financial performance of leading industry companies shows that 2025 was a challenging year for the bicycle industry. Especially the leading bike manufacturers were down as they had to continue discounting to bring their inventory levels back to healthy levels. Component manufacturers reported stable sales as replacement parts remain in demand, and the OEM order books for 2026 show a moderate increase again.

German innovator Fidlock, known for its magnet-mechanical fastening systems, has entered into a strategic partnership with Twiceme Technology to boost bicycle helmet safety. By embedding Twiceme's NFC-based solution directly into a component which every helmet already requires, the collaboration enables OEM partners to integrate connected safety functionality without fundamental product redesign.

Astro Tech Co., Ltd., the Taiwanese frame builder specialising in lightweight aluminium alloy and high-rigidity carbon fibre frames, is using its 35th anniversary this year to chart a new strategic course.

Although the March Global Bicycle Purchasing Index (GBPI) data points to sustained improvements in new incoming order levels and the own purchasing levels of bicycles, the assessment of the current industry situation remains poor or average at best. Business sentiment has failed to recover from the drop following Eurobike 2025.

In the bicycle industry, trends rarely emerge from a single presentation or product launch. More often, they appear quietly, through conversations, prototypes, and unexpected encounters. That is why trade shows still matter. And few events illustrate this better than the Taipei Cycle Show, where the future of cycling often becomes visible long before it reaches the global market.

Widely considered a huge growth market, e-bike adoption in the United States has been slow — but this may have turned a corner. According to figures from an independent assessment, an estimated 2.2 million units were imported into the country in 2025, representing a significant increase amid numerous changes in domestic trade policies.

German bicycle supplier Rose Bikes GmbH, a family-owned company that started out as a D2C business and grew step-by-step into an omnichannel supplier, increased its total revenue for the 2024-2025 fiscal year by 2% to €215 million compared to 2023-2024.

疫情期間經歷波動後，2025年德國電動自行車市場已趨穩定，銷量約200萬輛。自2023年後，銷量均維持在此水平。傳統自行車銷量過去3年也都保持穩定，近200萬輛。要推動市場成長，業界應專注提高平均零售價，不過2025年平均零售價仍持續下滑。因此，在公布2025年財報的聯合記者會上，相關產業協會特別強調，租賃單車及整新市場需求正不斷增加。

Giant 2026年2月營收再度大幅下滑，美國政府發出暫扣令（WRO）持續影響該集團營運狀況，相關問題急需獲得解方。

部分市場需求不如預期，Yamaha Motor電動自行車及驅動系統（e-kit）業務面臨艱困的市場環境。該公司2025年財報顯示，智慧動力車（SPV）業務營收年減4%，其SPV涵蓋電動自行車、電動自行車系統及電動輪椅。

德國Canyon Bicycles GmbH為實現其亞太地區長期目標，正積極投資物流、數位及商業領域。該公司主要市場為中國、日本、南韓、新加坡、澳洲及紐西蘭。