MELBOURNE, Australia - The large geographical distance between Australia and Europe, could suggest completely different bicycle market tendencies. But is this in reality? Long-time industry watcher, business consultant and proud Australian, Phil Latz, frequently travels in Europe. Here, he evaluates the developing market and infrastructure from his perspective on both continents.
美國，華府（WASHINGTON D.C.）－美國總統川普政府正考慮將鋼鐵及鋁關稅範圍擴大到自行車零組件，自行車產業可能再次面臨衝擊。兒童自行車製造商Guardian Bikes積極遊說，希望將零組件納入關稅範圍，並將這視為振興美國製造業的途徑。但美國貿易協會PeopleForBikes指出，此舉恐加速已經動盪不安的產業倒閉潮。
中國，深圳¬－Zhaowei或許不是耳熟的品牌，不過每個人身邊各類產品使用的齒輪很可能都是這個牌子，從汽車零件到辦公或居家電器都是。該公司位於東莞、蘇州及深圳的工廠每日產出上百萬各種尺寸的齒輪。這家中國ODM（原始設計製造商）推出自家品牌Preeto，首度嘗試進軍電動自行車傳動系統市場。
義大利，維琴察（VICENZA）－自行車產業所處的危機，可能已對義大利標誌性品牌之一的Campagnolo造成衝擊。這間位於維琴察的公司歷史悠久，是全球自行車界的代表性品牌。儘管各大國家及地方媒體皆報導該公司將大幅裁員，不過Campagnolo都未表態。
德國，韋亞恩（WEYARN）－Fritzmeier Group宣布，旗下電動自行車品牌M1 Sporttechnik經營14年後，將在2026年4月30日停產停售。
In an industry driven by change, innovation and pressure to stay on top, where brands shift ownership, directions drift, and relationships often suffer, very few cycling companies ever get the chance to refocus and return to their authentic roots. Felt Bicycles is exactly planning to do that.
Dahon, one of the biggest folding bicycle makers in the world, jumped on its Hong Kong trading debut after investors flocked to its initial public offering on September 9, 2025. Dahon Tech, a subsidiary of Dahon, successfully listed on the Main Board of the Hong Kong Stock Exchange. "With an oversubscription rate of 7,558 times, media recognized it as Hong Kong's most oversubscribed listing ever," adds Dr. David Hon, the company's founder and CEO.
AMSTERDAM, the Netherlands - With their signature wheels, baskets or colourways, fleets of public bike sharing systems have cropped up in bike racks around Europe in recent years. Their appearance has ruffled the feathers of traditional retailers and big bike brands. But their arrival may be more of a help than a hindrance to the bicycle industry, according to recent data.
VICENZA, Italy - Amid growing media speculation about the company's future, Campagnolo clarified its strategy and reaffirmed its commitment to Italy in a reply to Bike Europe. The Vicenza-based industry icon, long considered one of the most technically sophisticated brands in the sector, released a detailed note outlining the pillars of its recently approved "Industrial Plan."
DUBAI, United Arab Emirates - The Swiss brand, Viiala, entered the scene in September with the promise to disrupt the industry. Skip forward two months, and three concept models have been presented to a select group of 80 individuals, including suppliers, retailers and potential investors. Bike Europe was among the invitees to get a first glimpse of how the company is living up to that promise, during a grand unveiling in the Museum of the Future in Dubai's financial heart. The conclusion: the humble bicycle is no longer a simple mobility product.
EDINBURGH, UK - Intra Drive, the United Kingdom-based e-bike component developer, has secured €600,000 toward an extended €850,000 seed round. The new capital will support the transition from pilot units to commercial production of its GD8 integrated gearbox powertrain. Since displaying at Eurobike in 2021, Intra Drive has focused on building a European supply chain and industrialising its e-bike motor unit with a multi-speed gearbox.
As Portugal's AM2R programme nears completion at the end of 2025, the country's two-wheel industry stands transformed. Launched with the backing of the EU's Recovery and Resilience Plan, the project managed to unite 47 companies and institutional partners under the coordination of ABIMOTA, Portugal's national two-wheeler association.
AMSTERDAM, the Netherlands - After a 25-year career, of which 15 years were in the role of CEO, Janus Smalbraak resigned at Pon to pursue a new professional challenge. Smalbraak announced this resignation at Pon in a LinkedIn post earlier today. Volkswagen Financial Services AG CEO Christian Dahlheim has been appointed to succeed Janus Smalbraak.
The international bicycle trade fair Cyclingworld Europe continues to grow: in 2026, the newly created Urban Hub will add a second location right in the heart of Düsseldorf. Visitors can look forward to more space, more brands, and even more bicycle culture.
MUNICH, Germany - Sushi Bikes caused a sensation in 2019 when it whizzed onto the market with a direct-to-consumer business model and cool e-city bikes at affordable retail prices from €1,000. The initial success has now faded away, and Sushi Bikes joins the line of German companies that could not make it to the end of 2025.
VICENZA, Italy - The ongoing crisis in the cycling industry may be hitting one of the sector's most iconic Italian brands: Campagnolo, the historic Vicenza-based company and a name synonymous with world cycling. Reports of significant redundancies announced by the company have been circulating across major national news outlets and local media, but nothing has been confirmed by Campagnolo.
SEATTLE, United States - A lithium-ion battery recall on nine models of Rad Power e-bikes might be the last straw for the American company, which filed a warning notice for insolvency just two weeks ago in early November.
BERLIN, Germany - The growing importance of cycling in the mobility mix brings new challenges to the industry. Consumer expectations and product requirements are shifting quickly and will continue to change in the years ahead. The 'user of tomorrow' was the key topic at a recent ZIV Technology Conference. What does this mean for construction, safety, and design? How is the industry meeting these demands with technological innovation?
