Cowboy doubles down amid criticism over delayed e-bike deliveries
BRUSSELS, Belgium — The Belgian e-bike brand is in hot water after customers called out unexpectedly long wait times and a lack of transparency from the company. It's safe to say Cowboy has had a rough start to the year, as the e-bike manufacturer has attempted to navigate a production relocation, frame recall and now backordering issue - all in the span of a few months.