GENEVA, Switzerland - In what economists are calling a "substantial de-escalation," the United States and China have agreed to a temporary cut of 115 percentage points to reciprocal tariffs on each other's goods. The volatility and unpredictability of the market as a result of the US President Donald Trump's imposition of tariffs is creating a new problem for the bicycle industry, which was nearing stabilisation after previous inventory problems.

SCHIPHOL-RIJK, the Netherlands - Yamaha Motor Europe has unveiled its new e-bike systems service platform, aiming to strengthen aftersales support for dealers of Yamaha drive units and systems-equipped e-bikes. Following a trial phase initiated in February 2025, the platform is now up and running for all official dealers across France.

TAIPEI, Taiwan - Two Chinese battery manufacturers, Phylion's subsidiary Joycube and Greenway, told Bike Europe of their intent to open factories in Hungary during this year's Taipei Cycle show. As e-bike sales begin to dominate in key European markets and new battery regulations come into force, localised manufacturing and servicing have become a key focal point.

The Gates Corporation leads the drivetrain revolution with its carbon Belt Drive system. With an aim to redefine racing performance, they're offering €100K to the first elite rider to win a UCI DH race on a belt-driven bike, boldly backing their innovation.

TAICHUNG, Taiwan - Giant Group made a remarkably good start to the year with a year-on-year consolidated revenue increase of 4.9% to NT$16.85 billion (€496 million). According to the Giant Board of Directors, this growth can be attributed to a significant rebound in OEM orders.

Eurobike is attracting a broader spectrum of companies than ever before. As the show heads toward its 33rd edition, it's not just bicycle manufacturers and component specialists setting up in Frankfurt. Increasingly, innovators from adjacent and even unrelated sectors are joining the Eurobike stage—bringing with them new materials, production methods, and perspectives that are reshaping the future of cycling.

ZURICH, Switzerland - Following successful trials in Zurich, Atlanta and Seattle, Lime is readying its release of a new e-bike to European and North American city streets. The micromobility rideshare company has capitalised on the idea of grab-and-go transport for years with its fleet of e-scooters and e-bikes, and currently boasts a history of more than 750 million rides across hundreds of cities worldwide.

BRUSSELS, Belgium - E-bike manufacturer Cowboy has announced a voluntary recall of its C4 ST (Edition MR) model due to a potential safety issue involving the bike's frame. The Brussels-based company discovered during quality testing that the bike is at risk of developing fatigue cracks at the weld joint between the headtube and the downtube after approximately 2,500 kilometres of use.

FRANKFURT, Germany - Recent statements from well-known exhibitors that they will skip Eurobike 2025 raised discussions on the position of the biggest show in the industry. "We attract more and more companies from other industries and newcomers to the exhibition grounds," confirms Eurobike show organiser Fairnamic in the run-up to the 33rd edition.

VIENNA, Austria - After an impressive Covid-related sales boom and subsequent sales decline and overstock, Austria's bicycle market had already more or less returned to a 'high normal level' by 2023. Could this level be maintained in 2024? The answer to this question can be found in the latest data released by ARGE Fahrrad.

LUXEMBOURG, Luxembourg - Several European countries have been implicated in a new investigation of customs fraud in connection with disassembled Chinese-made e-bikes. Led by the European Public Prosecutor's Office (EPPO) in Portugal, 16 searches were conducted yesterday in Belgium, Germany, the Netherlands and Portugal, in order to collect evidence in an investigation codenamed 'Pedelecs'.

BAUNACH, Germany - Messingschlager GmbH & Co. KG has appointed Christoph Bantle and Toni Messingschlager to its executive management. This is part of the company's strategic realignment to place an even stronger focus on the needs of manufacturers and wholesalers in the bicycle industry.

HEERENVEEN, Netherlands - In a surprise move this week, Accell Group announced that newly appointed Chief Financial Officer (CFO) Axel Salzmann will not be able to take up the role as initially planned due to "unforeseen personal circumstances."

HANNOVER, Germany - At the April industrial engineering trade show Hannover Messe 2025, Giant Group and Siemens announced their collaboration to produce a new generation of performance e-bikes and road bikes.

奧地利，韋爾斯（WELS）－關於Pierer Mobility AG的消息早已傳得沸沸揚揚，該公司亦於4月29日證實，將於2025財年內完全終止自行車及電動自行車業務。Pierer Mobility近來面臨旗下摩托車子公司KTM AG破產帶來的衝擊，經營困境日益嚴重。

荷蘭，恩荷芬（EINDHOVEN）－受市場競爭日益激烈、零售商策略改變及供應鏈挑戰的影響，Shimano Europe宣布將終止營運旗下客製服飾品牌Milremo，並精簡常規服飾產品系列。Shimano仍將按照原訂計畫生產並出貨2025年秋冬服飾系列，在結束營運前，Milremo客戶將能把握最後一次下單客製服飾的機會。

法國，巴黎（PARIS）－2023年市場劇烈萎縮後，這一趨勢並未在2024年扭轉。Union Sport & Cycle自行車委員會主席Patrick Guinard表示：「2024年過得很不容易。」根據Union Sport & Cycle在巴黎Vélo展會上公布的2024年法國自行車觀察報告（French Cycle Observatory），法國自行車市場創造了32.32億歐元的營收，年減5.9%。銷量方面，一共售出1,956,700輛自行車，年減12%，營收為20.03億歐元（-8.3%）。

印度，浦那（PUNE）－為拓展交通工具業務，印度避震器製造商Gabriel計畫以創新前叉及後避震產品進軍歐洲自行車市場。