Jérôme Valentin, president of the Union Sport & Cycle, during the video conference held in early April. – Photo Michel de Chavanon

France sets new record with over 50% e-bike market share value

PARIS, France - The French bike market has seen a tremendous sales increase year in 2020. While the sport market was heavily impacted by the Covid-19 pandemic, the cycling industry generated a huge increase, with total sales hiking by 25% from 2,417 billion in 2019 to more than 3 billion last year. A record.

Jérôme Valentin, president of the Union Sport & Cycle, during the videoconference held mid-May, in Paris. - Photo Michel de Chavanon

E-bikes continue to penetrate the French market

PARIS, France - The French market has recorded a new increase in bicycle sales in 2019 according to the French Bicycles Observatory published by the Union Sport & Cycle. Last year, the market reached a total of 2.329 billion euro, an increase of 10 percent. Bicycle sales represented 1.502 billion euro (+12.6 percent) for 2,652,099 units (- 2 percent), including 388,100 e-bikes. The P&A segment also increased with a turnover of 827 million euro (+ 5.9 percent). Thanks to the augmentation of the e-bike market, the average price is still growing at 566 euro compared to 493 euro in 2018.

Jérôme Valentin, president of the French Union Sport & Cycle, during the presentation of the French bicycles observatory 2018. – Photo Michel de Chavanon

E-Bike Sales Also Boomed in France Last Year

PARIS, France - Apart from Germany and the Netherlands where 2018 e-bike sales increased by close to 40 percent; France is the next market in Europe that saw a likewise development for electric bicycles last year. According to the statistics of the French Bicycles Observatory which were published yesterday, 2018 e-bike sales increased by 21 percent to an all-time high of 338,000 units. The e-bike category in France now represents 535 million euro in sales, which accounts for more than 40 percent of the total bicycle market value.

As in other EU countries, vast majority of e-bikes are sold by specialists’ shops. But new powerful rivals entered the market. – Photo Bike Europe

French Market Reports Growth for 3rd Consecutive Year

PARIS, France - The French bike market has registered growth for the third year in a row. According to the French bicycle observatory, sales increased to a total of €1.795 billion (including P&A) with 3,034,000 bikes sold in 2016. E-bike sales increased by over 30% to 134,000 units, with an average retail price of over €1000.

Market value in France reached its highest level (at € 1.7 billion) since 1999. – Photo Bike Europe

French Sales Value Reaches Record Height

The market value in France reached its highest level since 1999, although bicycle sales did not show as much progress in as 2015.