Bike Europe founder recalls rise of the e-bike and fall of the company that started it
One of the biggest bicycle companies in the world that some weeks ago went bankrupt, initiated the industry-changing e-bike trend. But the huge e-bike success also brought about the demise of the company. What happened in those years? To honour his induction into the E-bike Hall of Fame, the founder and former chief editor of Bike Europe, Jack Oortwijn, shares his thoughts on the biggest change during his bicycle industry career, the rise of the e-bike.









