歐洲電動自行車銷售進一步降溫
荷蘭,宰斯特(ZEIST)-業界人士在2017至2019年自行車熱潮期間曾期盼歐洲電動自行車市佔達到七成至八成,未來是否真有機會實現?最新相關數據顯示,奧地利、德國、荷蘭、法國、義大利、英國、西班牙及瑞士等國銷售明顯放緩,部分國家甚至出現銷量下滑的情況。
荷蘭,宰斯特(ZEIST)-業界人士在2017至2019年自行車熱潮期間曾期盼歐洲電動自行車市佔達到七成至八成,未來是否真有機會實現?最新相關數據顯示,奧地利、德國、荷蘭、法國、義大利、英國、西班牙及瑞士等國銷售明顯放緩,部分國家甚至出現銷量下滑的情況。
法國,安錫(ANNECY)-目前開發中的X-Tend自行車系統專為公路車及礫石車設計,是Bourrelier集團在2020年收購Mavic時取得的重要資產之一。將該產品導入量產並推向市場是一大挑戰,不過Mavic已克服這項難題,目前正與有興趣的OEM廠商洽談合作。
德國,科隆(COLOGNE)-全球自行車採購指數(GBPI)是為自行車產業打造的全新全球性分析工具,目標是定期提供市場早期動態與趨勢觀點,進而幫助整個價值鏈做出有根據的決策。GBPI是由本社、Bike Europe主辦單位Fairnamic GmbH及零售研究機構IFH Cologne合作推出。
美國加州,聖塔克魯茲(SANTA CRUZ)-由於發生多起電池起火事件,Santa Cruz Heckler 9車款已在全球發起召回。這家總部位於Santa Cruz、隸屬荷蘭運輸集團Pon Holdings的公司於五月首次發布召回通知,警告消費者該電動自行車的鋰電池有可能過熱,存在火災風險。
Shimano has introduced Q'auto, a new electronic shifting system utilising its existing Cues component line, designed for everyday bikes. What sets it apart is that it doesn't rely on an external battery, drawing power from a rear hub with an integrated dynamo. Q'auto also offers the option for automatic shifting.
FRANKFURT, Germany—The German industry association ZIV opened Eurobike with positive market news, but its CEO, Burkhard Stork, toned down expectations. "The sales and production figures for the first quarter this year are very positive, but the market recovery could not be continued from April and May 2025," said Stork on Tuesday.
Founded in 2013, Crussis has rapidly grown from a small local Czech brand into one of the biggest e-bike brands in the Czech Republic. Known for its bold design, precise engineering, and strong commitment to in-house development and assembly, the company has built a name synonymous with innovation and performance. Now, as the brand looks beyond its home market, 2025 marks a turning point: international expansion, cutting-edge technology, and new collaborations.
FRANKFURT, Germany - The trade war has been the next disruptor in the long-awaited market recovery of the bicycle industry. Taipei Cycle Show last March still gave off an upbeat vibe, but it is questionable whether this will still be the case at Eurobike.
FRANKFURT, Germany - The investors' lounge at Eurobike was introduced at the peak of the investors' enthusiasm for the e-bike industry. The sales boom in 2020-2021 made venture capitalists line up for the bicycle industry and poured millions into the industry across Europe. But those days are over, and investor behavior has changed.
FRANKFURT, Germany - The thriving e-bike market has long been dominated by a small number of drive system manufacturers. The rapid expansion of the market in the past years created room for new suppliers and their investors. Although some of these early entrants stepped out at the beginning of the decade, this trend has now reverted. More and more systems are being introduced on the market again, also by suppliers new to the industry. In this overview, we highlighted a few of them.
If you've been even remotely interested in electric bikes lately, you've probably heard whispers about the new RB-900 battery made by BMZ Poland. But what's all the hype really about? Is it just another battery, or is it something that could actually change your riding experience?
A new player is entering the European e-bike manufacturing scene. Phoenix Bicycle Europe has been established as a strategic joint venture between leading European and Chinese mobility companies. It is a new OEM electric bicycles manufacturer, backed by the legacy and industrial strength of Shanghai Phoenix Bicycle. The initiative aims to reshape the e-bike manufacturing landscape in Europe with a unique blend of heritage, innovation, and local production.
TAIPEI, Taiwan - For the first 4 months of the year, Taiwanese customs data showed that the country's bicycle industry was showing the first signs of recovery after years of global market stagnation. Both e-bike and component exports rose in the first quarter of 2025, driven by increasing demand for high-value products and improved average unit prices. However, preliminary export data for May shows that this growth has not been sustained.
EINDHOVEN, The Netherlands - Just before Eurobike kicks off, Shimano has introduced Q'auto: an electronic shifting group for everyday bikes that doesn't require an external battery. The required power is generated via the rear hub, which functions as a dynamo. The system is designed for trekking, gravel, and light urban bikes, offering both automatic and manual shifting options.
ZEIST, The Netherlands - The latest edition of Bike Europe magazine (issue 1/2025) is now available to read online in our digital magazine section. In the run up to Eurobike the industry anticipates a stabilisation of the market following some hectic years. In the past years, the industry has learned to be careful about making bold statements about market developments as these often turned out to be incorrect.
As e-bike system innovation accelerates, Karmina introduces the HX200, a new mid-drive motor designed to deliver high-performance output in a compact, lightweight form. Designed for brands targeting the high-end e-bike market, the HX200 combines smooth pedal assist and ultra-quiet performance, making it ideal for premium e-MTB and gravel platforms. It is set to expand across a wide range of bike categories in the future.
Intelligent automatic shifting has become essential for delivering a premium riding experience in today's high-end e-bikes. Whether it's the Pinion Smart.Shift, Enviolo AUTOMATiQ, or Decathlon's integrated e2Drive, riders appreciate the effortless experience: no manual adjustments, no wrong gear—just smooth, seamless riding that adapts to terrain and pedaling style in real time.
In this edition of Bike Europe: - Interview Giant Group chairman Young Liu on 'close to market production' - Taiwan bicycle industry pushes back after reports on human rights violations - Will e-bikes remain classified as bicycles? - Market reports on Austria, France and other EU countries
FRANKFURT, Germany - In the last few years, the Eurobike kickoff event Leader's Night has established itself as a key event on the agenda for the industry's decision-makers. Executive speakers on stage provide expert knowledge for a resilient and future-oriented industry. Also this year, financial service providers, mobility investors and exceptional athletes that may contribute to new business models will enter the stage.
ANNECY, France - The developing X-Tend e-bike system for road and gravel was one of the more valuable assets the Bourrelier group acquired Mavic in 2020. Making the product ready for mass production, and subsequently for the market, was a big challenge. Mavic overcame this undertaking and is currently consulting interested OEMs.