奧地利，韋爾斯（WELS）－關於Pierer Mobility AG的消息早已傳得沸沸揚揚，該公司亦於4月29日證實，將於2025財年內完全終止自行車及電動自行車業務。Pierer Mobility近來面臨旗下摩托車子公司KTM AG破產帶來的衝擊，經營困境日益嚴重。

荷蘭，恩荷芬（EINDHOVEN）－受市場競爭日益激烈、零售商策略改變及供應鏈挑戰的影響，Shimano Europe宣布將終止營運旗下客製服飾品牌Milremo，並精簡常規服飾產品系列。Shimano仍將按照原訂計畫生產並出貨2025年秋冬服飾系列，在結束營運前，Milremo客戶將能把握最後一次下單客製服飾的機會。

法國，巴黎（PARIS）－2023年市場劇烈萎縮後，這一趨勢並未在2024年扭轉。Union Sport & Cycle自行車委員會主席Patrick Guinard表示：「2024年過得很不容易。」根據Union Sport & Cycle在巴黎Vélo展會上公布的2024年法國自行車觀察報告（French Cycle Observatory），法國自行車市場創造了32.32億歐元的營收，年減5.9%。銷量方面，一共售出1,956,700輛自行車，年減12%，營收為20.03億歐元（-8.3%）。

印度，浦那（PUNE）－為拓展交通工具業務，印度避震器製造商Gabriel計畫以創新前叉及後避震產品進軍歐洲自行車市場。

FRANKFURT, Germany - As e-bike companies across Europe grapple with concerns over new European Union considerations to cap e-bike power at a maximum output of 750 watts, some are making their stances on the subject clear.

BRUSSELS, Belgium - Brussels based trade association and industry lobby group Cycling Industries Europe (CIE) has announced the appointment of Paul Walsh as its new chief executive officer (CEO). He follows in the footsteps of Kevin Mayne who retired last year.

GOTHENBURG, Sweden - Swedish e-bike manufacturer Ecoride has scooped two Red Dot Design Awards for its latest models, Ambassador 4 and Tripper 4, in recognition of their Scandinavian design and integrated GPS security. The jury cited the e-bikes' clean, urban-focused frame design and seamless look as central to their Red Dot wins.

ARDOOIE, Belgium - Combining customisation, design and advice in a technical solution is probably the best way to describe how this Belgium component manufacturer is positioned on the market. For Curana, 2024 was more than challenging - and not only because of the market situation.

PARIS, France - After a sharp market contraction in 2023, 2024 did not fully reverse the trend. "The year 2024 has not been very easy," summarized Patrick Guinard, president of the Cycle Commission of the Union Sport & Cycle. According to the results of the 2024 French Cycle Observatory published by Union Sport & Cycle at the Vélo in Paris trade show, the French bicycle market generated €3.232 billion in turnover, a 5.9% decline compared to 2023. In volume, 1,956,700 bicycles were sold, representing a 12% drop year-on-year, for a turnover of €2.003 billion (-8.3%).

EINDHOVEN, the Netherlands - Increasing competition, shifting retailer priorities, and supply chain challenges influenced Shimano Europe's decision to discontinue its custom clothing brand, Milremo and to streamline its regular apparel collection. The production and shipment of the Shimano autumn-winter 2025 collection will proceed as planned, while Milremo customers will have the opportunity to place one final order for their custom clothing before operations cease.

BERLIN, Germany - German bicycle industry association ZIV has announced its expansion of market intelligence offerings with the creation of the ZIV market data service. The service is modelled after the Bicycle Association of Great Britain and aims to establish reliable market retail analysis for member use.

PUNE, India - To expand its reach into mobility products, Indian suspension product manufacturer Gabriel is planning to enter Europe's bike market offering innovative fork and rear shock solutions.

日本，大阪（OSAKA）－自行車零件大廠 Shimano在公布2025年Q1合併財報時指出，整車銷售開始出現復甦跡象，這對業界來說是好消息。根據財報，Shimano 今年Q1自行車零件銷售增長15.6%，相較2024年初的疲弱表現明顯回溫。

台灣，台北－經歷2024年產量下滑與庫存過剩的動盪之後，台灣自行車產業正出現回溫跡象。雖然訂單量仍保守，不過根據2025年第一季出口數據，市場已逐步復甦，尤以電動自行車類別。

台灣，南投－成立於2020年的Yota Cycles經歷了自行車市場的高峰及低谷。儘管目前市場處於低潮，該電動自行車製造商仍對未來充滿信心。

奧地利，維也納（VIENNA）－2025年第一季銷售數字出爐，奧地利兒童自行車供應商Woom GmbH以最佳成績迎來曙光。

WELS, Austria - For quite some time the sparrows have been whistling it from the rooftop: on April 29, Pierer Mobility AG confirmed it will withdraw completely from the bicycle and e-bike business in the current 2025 financial year. Pierer Mobility is seriously struggling with the insolvency of its motorcycle subsidiary KTM AG.

TOKYO, Japan - The bicycle industry in Japan is known to function in isolation, apart from global trends. Domestic sales are largely dominated by low-value, Chinese-made bicycles. But the market is waking up, seeing the benefits of cycling as a means of transport and the positive side effects on health. "The Japan Bicycle Promotion Institute (JBPI) developed various initiatives to open up the market and take it to the next level, including an annual show and market data gathering," said Professor Tetsuya Komagata, President of the Japan Bicycle Promotion Institute (JBPI), in an interview with Bike Europe. Komagata has extensively studied the history of the Japan-China bicycle industry and offered his insights.

DENKENDORF, Germany - As the number of bicycle manufacturers installing the Motor.Gearbox.Unit continues to grow, gearbox specialist, Pinion is placing more emphasis on training and education for retailers in key European markets.

NANTOU, Taiwan - As a company founded in 2020, Yota Cycles has witnessed both sides of the bicycle market pendulum. In the current downswing, the e-bike manufacturer looks positively toward the future.