2025年，美國自行車市場受到關稅調整、地緣政治局勢變化及進口產品扣押等影響，市場結構出現明顯轉變。過去佔主導地位的中國，其市占率從2024年85%降至2025年67%。以實際數量來看，2025年美國自中國進口的自行車數量約為570萬輛，較2024年減少40%。不過，美國整體自行車進口僅下滑21%，代表有其他國家輸美的數量大幅增加，這個國家為柬埔寨。

WS WeSports Group AB在有機成長（organic growth）及併購策略的加持之下，2025年業績創下歷史新高。該公司自12月9日於Nasdaq First North Premier Growth Market掛牌以來，Q4銷售成為帶動全年業績成長的最大推手。

The latest edition of Bike Europe magazine (issue 1/2026) is now available to read online in our digital magazine section. This edition highlights cautious optimism voiced amid ongoing ­industry doubts. The inventory situation — the big hurdle of the past years — is also stabilising.

The bicycle industry is entering a new phase of digital maturity. Connected e-bikes, rider apps and smart diagnostics are generating unprecedented volumes of user data, turning bikes into "a data collector on wheels." Bike Europe sat down with Paolo Balboni, an expert European lawyer specialised in privacy, data sharing and cybersecurity law, to better understand how companies can mitigate risk and stay compliant.

United States-based electric mobility company Life Electric Vehicle Holdings (Life EV) has completed its acquisition of Rad Power Bikes' brand and operating assets. The deal marks a new chapter for the once high-flying e-bike manufacturer, and gives Life EV ownership of Rad Power Bike's brand, intellectual property, inventory and operational assets.

The Spanish bicycle market is continuing to navigate a post-pandemic correction. As markets cool and consumer budgets tighten, Spain has again had to swallow a decrease in its bicycle production output. Spain closed 2025 with 286,100 units produced, at a production value of €233 million, according to official data published by the Spanish Ministry of Industry and Tourism.

With "Retail First", Eurobike is launching a program that consistently focuses on specialist retailers. It offers bike, sports, and micromobility retailers many exclusive benefits related to their visit to the trade show - from free admission and networking opportunities to a special program for professionals.

The e-bike and e-kit business of Yamaha Motor faced a challenging business environment, with demand falling short of expectations in certain markets. The Japanese company reports in its 2025 financial overview that revenue declined 4% year-on-year in its smart power vehicle (SPV) business, which includes e-bikes, e-bike systems and electrically powered wheelchairs.

2025 proved to be a year of tariff changes, geopolitical shifts and withheld imports in the United States bicycle market, leading to significant shifts in a market where China had previously enjoyed a stronghold. China's market share fell from 85% in 2024 to 67% in 2025. In actual numbers, around 5.7 million units were imported into the US from China, a 40% drop compared to 2024. In total, bicycle imports into the US only dropped 21%, meaning someone made considerable gains - Cambodia.

As the world's leading bicycle component supplier, there is no better thermometer for the industry than Shimano. For fiscal year 2025, the Japanese manufacturer reported a 2.7% increase in net sales in bicycle components - a slight glimmer of hope that an industry rebound is imminent.