The Region of Madrid is quickly shifting gears to become one of Europe's most attractive cycle hotspots. With its abundant sunshine, diverse scenery, cultural gems and friendly atmosphere, Madrid provides a strong network of bike-friendly routes in one captivating region for every kind of rider.

荷蘭，恩荷芬（EINDHOVEN）－Shimano宣布Shimano Europe Group總裁Marc van Rooij將於2025年底卸任。Van Rooij在該集團已服務超過34年，負責過多項管理職務，包含Shimano Benelux、Shimano Europe和Shimano Europe Holding。自2009年起，他便擔任Shimano Europe Group總裁至今。

FRANKFURT, Germany - The e-bike industry is entering uncharted territory. In 2025, brands are no longer just selling e-bikes, they are selling access. The practice of applying after-market subscription fees for premium features or creating tiered pricing structures for e-bikes based on software differentiation has been heralded as innovative by some, and exploitative by others.

OSAKA, Japan - Japanese manufacturing giant Shimano has been cited by the Japanese Fair Trade Commission for violating the Subcontract Act and failing to pay its 121 local subcontractors for storing materials on its behalf.

GIRONA, Spain - The Spanish bicycle industry is facing 2025 with moderate optimism. 38.9% of companies have reported increased turnover in the first half of the year, while only 25.9% reported declines, according to the results of AMBE's second bicycle sector barometer, presented at Sea Otter Europe. Additionally, a new €20 million government subsidy has been secured to boost e-bike sales in the country.

BRUSSELS, Belgium - Cowboy's relationship with French brand partner Rebirth Group is evolving once again as Rebirth prepares to become a majority shareholder of the e-bike brand. An 80% stake in the company is anticipated. While the exact details are still under wraps, Cowboy's spokesperson did confirm to Bike Europe that discussions with Rebirth are progressing "very positively."

Smart technology is reshaping the e-bike industry. It's giving users more autonomy in managing maintenance and customisation features. Panasonic, known for introducing the world to one of the first e-bikes, has recently launched its GXM series in Europe, along with a smartphone application to easily configure and adjust the bike to preference.

SumUp is committed to helping small businesses succeed, and now they're bringing their simple, affordable payment solutions to the bike industry. Through a new partnership with bikebook, a leading platform for bike repair and maintenance, they are making it easier for bike shops to manage their business and get paid.

GLIWICE, Poland - Lithium-ion battery manufacturer BMZ Group has been establishing a foothold within the e-bike market since 2011. To solidify this position, the German company has expanded its e-bike operations in Poland, which has become a very important centre for the BMZ Group's global e-bike business. Considered its e-bike 'excellence centre,' Bike Europe visited the vast 77,000-square-metre location to find out more.

GIRONA, Spain - Accell Group has appointed William Perrier as managing director for Southern Europe in a role that was cut a couple of years ago. The renewed focus on the region is part of the group's strategy aimed at accelerating its development in the key markets of France, Spain, Portugal and Andorra. Perrier was presented at Sea Otter Europe as the man to boost the sales of Accell brands Lapierre, Ghost, Winora and Haibike, which are at the core of sales in the region.

Shimano Europe has announced the relaunch of its State of the Nation report; a comprehensive study designed to inform, inspire, and highlight the company's advocacy projects across Europe.

CESENA, Italy - The introduction of new e-bike drive train suppliers in the past years might give the impression that this component comes from China alone. Italian Oli eBike Systems proves the opposite, although the company keeps close ties with its Chinese owner, Wolong. The company was founded in 2015 and rolled out an ambitious growth strategy and shifted its focus towards the Northern European market.

ZEIST, The Netherlands - The latest edition of Bike Europe magazine (issue 3/2025) is now available to read online in our digital magazine section. The positive market expectations signalled at Eurobike in June are now under severe pressure. Inventory levels were expected to return to normal levels by early 2026. However, recent political and economic developments have caused expectations for market improvement to be pushed back.

In this edition of Bike Europe: - Giant Group's revenue drops 12.4% - "We must keep cycling on the political agenda" - Impact of Trump's trade war on stock markets - E-bike imports into EU drop 9% in Q2 - Bosch sees US-EU trade deal as step toward stability

TAIPEI, Taiwan - US Customs and Border Protection (CBP) announced Wednesday that it will detain and withhold all shipments of bicycles, bike parts and accessories manufactured at Giant's Taiwan facility based on evidence indicating forced labour. In response, Giant Bicycles Group has released a statement detailing several measures the company has taken this year to mitigate debt bondage and provide housing to its migrant workers.

Germany/the Netherlands - What is the market outlook for 2026? This question was on everybody's lips at the Taichung Bike Week which took place from 16-19 September. After three years of predicting that next year would be better, industry peers have become cautious in providing any forecasts. The Global Bicycle Purchasing Index (GBPI), introduced by Eurobike, Bike Europe and IFH Cologne, provides the industry with an indicator which looks ahead at expected industry trends.

SOUTHWEST UTAH, United States - Following Taiwanese accessories manufacturer Glory Wheel's acquisition of accessories brand Spank Industries just under a year ago, the company is ready to bolster the brand's industry position by adding a United States base of operation and hiring a team of industry veterans.

瑞士，瓦萊州（VALAIS）－「我們想要顛覆現狀。」這是前Stromer共同執行長Tomi Viiala新計劃的明確目標。他與一群頂尖夥伴攜手合作，創立全新品牌Viiala，欲推動自行車產業的創新高度。其電動自行車及高速電輔車系列預計會於2028年上市，將搭載航太級技術並獲鐘錶產業的支持，因此價格也相對高昂。自行車產業是否已準備好迎接這一波創新？

越南，平陽省（BINH DUONG）－過去10年來，鮮少有東南亞國家的自行車製造業能像越南的這般迅速成長。在有善的外交政策及蓬勃經濟發展之下，該國自行車製造業正大幅成長，不過此景是否能在瞬息萬變的市場局勢中延續，仍有待時間驗證。

台灣，台中－2025年對Belgium Cycling Factory（BCF）而言是重要的一年。從收購Nukeproff、成立BCF UK，到其贊助車隊首次贏得環法自行車賽冠軍，該公司正迅速擴張。