美國，華盛頓特區（WASHINGTON DC）－美國川普政府近日宣布新的對等關稅政策，自行車產業供應鏈恐再受波及。依照提案，未來車架非美製的進口自行車都將面臨額外關稅。該國市場仰賴進口，此舉將推高進口商的成本，造成零售市場停滯，美國消費者購買新車的價格亦勢必水漲船高。

德國，法蘭克福（FRANKFURT）－2026年6月24至28日，將會有來自各國的與會者湧入Messe Frankfurt會場，參與全球規模最大的自行車及綠色交通貿易展Eurobike。主辦單位fairnamic GmbH於三月底宣布明年展期，以便提早規劃並確保活動能順利進行。

荷蘭，阿姆斯特丹（AMSTERDAM）－Pon已宣布將其載貨自行車訂閱系統Dockr以股份方式出售給微型交通工具供應商Today。Today兩位共同創辦人Sean Flood和David Touwsma表示：「透過這次交易，我們將加速實現普及微型交通工具解決方案的願景。」

TALLINN, Estonia - Estonian e-bike manufacturer Ampler has unveiled its newest bike models with a cutting-edge new feature: direct USB-C charging. The Nova and the Nova Pro e-bikes were created "with urban families and modern commuters in mind," and tout a fully embedded USB-C battery in the bike frame.

德國，普洛興根（PLOCHINGEN）－運動用品零售巨頭Decathlon指出，其產品線當中的自行車及團體運動用品去年在德國市場表現亮眼。儘管去年德國整體自行車市場表現不佳，Decathlon仍成功擴大市佔，自行車類別銷售成長8%，具體銷售數字尚未公布。

MADRID, Spain - The Spanish bicycle industry closed 2024 with a decrease in turnover for the third consecutive year. In line with neighbouring markets, the turnover in the Spanish cycling sector remains above pre-pandemic levels but contracted by 6.5% in 2024, to €2.3 billion including parts and accessories. Revenue from e-bike and bicycle sales make up 56% of this total value at €1.3 billion in 2024.

HARTMANNSDORF, Germany - German bicycle manufacturer Diamant Fahrradwerke GmbH has concentrated on the German-speaking country market since its takeover by Trek Bicycle Corporation (aka Trek Group) in 2002. This year, celebrating its 140th anniversary, the East-German brand is also burgeoning in Benelux, the United Kingdom, Ireland and Poland.

As the dust settles after December 13, 2024 - of course you all know by now that's the date when the General Product Safety Regulation (GPSR) came into effect - numerous ambiguities remain. Flaws, gaps, and even loopholes are crying out for more clarity. At the time of writing this blog, we are still awaiting the European Commission's guidance document, which is expected to provide some of this much-needed clarity.

STUTTGART, Germany - SEG Automotive Germany GmbH has just announced their latest innovation, an e-bike drivetrain solution with automatic shifting in a compact design they've coined 'Kreutzer Hypershift by SEG Automotive'. In cooperation with start-up partner Octagon, the new motor builds on SEG Automotive's expertise from over 100 years of manufacturing e-machines and benefits from Octagon's agile development and integration capabilities.

AARAU, Switzerland - In 2024, the bicycle industry in Switzerland was in a far deeper trough than in Germany or The Netherlands. Total sales fell by 54,000 units - a drop of 14%. It is worth noting that sales of e-bikes are still in the shadows of regular bicycles as market share remains locked in at around 45% for the past three years.

AMSTERDAM, the Netherlands - Pon Holdings has made significant strides in 2024 towards enhancing its focus on mobility through strategic investments and divestments. Despite market uncertainties, Pon Holdings recorded stable revenues of €9.9 billion, matching the prior year's results normalised for divestments.

WASHINGTON DC, United States - Newly announced reciprocal tariffs by the Trump administration in the US has brought a renewed level of uncertainty to the bicycle industry supply chain. The proposed tariffs mean all bicycles entering the country will face some level of tariffs unless the frame itself has been manufactured in the US. The expected result is rising costs for importers on which the market relies and a stagnating retail market as US consumers face higher prices for a new bike.

AMSTERDAM, the Netherlands - Pon has announced the sale of Dockr, its cargo bike subscriptions system to micro mobility supplier Today in shares. "With this acquisition, we are accelerating our vision of making micromobility solutions accessible for all," said Sean Flood and David Touwsma, co-founders of Today.

PLOCHINGEN, Germany - Demand for bicycle and team sports products within the extensive product portfolio of Decathlon has been very strong in Germany last year, reports the sporting goods retail giant. Decathlon expanded their market share in the otherwise weak German bicycle market in 2024 and reported a sales increase of 8% in the category bicycles. However, exact sales figures have not been disclosed.

MILAN, Italy - The anti-lock braking systems (ABS) manufacturer for e-bikes and light electric vehicles Blubrake secured €12 million in funding to accelerate its growth. Founded in 2015, Blubrake subsequently introduced its anti-lock braking system (ABS) technology in 2018. With its next generation ABS, the company contributes to enhance braking performance, improve rider safety, and differentiate their products in an increasingly competitive market.

FRANKFURT, Germany - From 24 June to 28 June 2026, attendees from around the globe will pour into Messe Frankfurt's exhibition grounds for the world's largest bike and ecomobility trade show: Eurobike. The event organiser, fairnamic GmbH, announced the dates in late March to allow for early planning and reliability.

TREVIGLIO, Italy - As Bianchi celebrates its 140th anniversary, the Italian brand is entering a new phase of growth under new leadership. The brand has announced the appointment of Alberto Cavaggioni as CEO to oversee the company's product innovation and international expansion, effective 17 March 2025.

瑞士，伊蒂根（ITTIGEN）－根據McKinsey & Company與世界體育用品工業聯盟（WFSGI）進行的最新研究顯示，全球自行車及電動自行車產業正面臨永續發展與地緣政治議題這兩大挑戰。業界是否已準備好應對2025年？

德國，柏林（BERLIN）－Yamaha Motor與德國汽車零件製造商Brose簽訂協議，收購其自行車驅動系統（eKit）子公司。此決策是為設立新公司Yamaha Motor eBike Systems GmbH，以拓展歐洲業務。

台灣，台北－台灣為領先國際ICT產品市場的國家，有望成為重振電動自行車供應鏈的關鍵助力。台灣自行車產業在2017至2018年間成功轉型，全面投入電動自行車生產。憑藉高度聚焦這一高價值產品類別，成功在創新市場佔有一席之地。然而，供需之間的劇烈波動，使台灣在電動自行車市場的成長動能大幅減退。