Bike Europe edition 1/2023 includes: Market prepares for a challenging 2023 - 'Back to normal' is a high priority at Taipei Cycle.

美國，摩根山丘（MORGAN HILL）－美國品牌Specialized宣佈裁掉全球8%的員工，這是自行車產業未來動盪數月的新跡象。該公司已證實解雇歐洲分部的員工，未提供相關細節。

德國，柏林（BERLIN）－除了電動自行車一般市場之外，售後市場在德國也越來越重要。計畫購入電動自行車的消費者當中有至少25%是本身已擁有一輛，這數字相較前幾年成長許多。

德國，畢勒費爾德（BIELEFELD）－Prophete and Lönne家族擁有的自行車生產及貿易財團正式宣告解散。Prophete家族在1908年公司成立時便開始經營，Lönne家族則是在1970年加入一同打造全球自行車業務版圖。

匈牙利，布達佩斯（Budapest）－位於中歐的匈牙利在業界因Accell Hunland和Giant Manufacturing Hungary Ltd在此設廠而著名。匈牙利自行車製造商及貿易商協會（Association Hungarian Bicycle Producers and Traders，簡稱AHBPT）會長Róbert Sipiczki（羅伯特．西皮茨基）於獨家訪談中闡述當地市場困境，尤其受到低價市場的銷售狀況低迷影響。

德國，美茵茲（MAINZ）－基於效益考量，Pon集團決定將品牌Santa Cruz和Cervélo的歐洲產線遷至Pon Bike位於德國埃姆施泰克（Emstek）的工廠，Mainz廠將在2025年4月停止營運。以上資訊來自德國媒體《MTB-News》的網站報導。

台灣，台中－對Giant Group而言，在中國市場有強勁表現目前是相當重要的。與歐美市場庫存過高的情況不同，中國市場現正興起一股休閒自行車運動熱潮，Giant Group從中獲益良多。

台灣，彰化－Merida Industry Co. Ltd.已提高其在德國經銷商Merida & Centurion Germany GmbH（MCG）的持股比例，該公司為德國業界資深人士Wolfgang Renner持有並管理。

荷蘭，宰斯特（ZEIST）－荷蘭自行車零售市場經過2023年大幅縮減後，今年1至3月已部分回升，交易額年增5.2%。H&L會計稅務公司的基準顯示，去年同期營收仍較2022年減少10%，主要原因為2022年銷售飆升。

荷蘭，宰斯特（ZEIST）－今年4到6月期間，進口至歐盟的電動自行車數量增加到22.3萬輛，近乎與去年同期相同。這數量更是較今年第一季的進口量接近翻倍成長。台灣、越南及中國這三大供應國輸往歐盟的電動自行車皆在這段期間內大幅成長。不過，這一切的代價又是什麼？

美國，德盧斯（DULUTH）－Fox Factory旗下負責自行車的Specialty Sports Group（SSG）表示，2024上半年銷售雙位數成長。不過這波成長主因為收購了Marucci Sports，因為其自行車銷售額減至2,290萬美元。

去年歐洲電動自行車銷售表現無疑是退步，目前已發布2023年市場數據的國家有7個，總銷量下降8%，從2022年4,555,264輛減至去年4,178,713。

法國，安納西（ANNECY）— 法國零件製造商Mavic領導團隊出現一個新面孔，Alberto Morgando已與Jean-Michel Bourrelier共事至少五個月，他已於2月20日正式接手總經理一職。

PARIS, France - The budget crisis in France which led to a lot of political turmoil recently has a big impact on the bicycle and e-bike industry as well. With no previous warning, the Government announced that all state subsidies for the purchase of bicycles and e-bikes will be eliminated on very short notice. The 'Alliance for Cycling' warns of a significant consequence of such a decision for the whole cycling industry.

MADRID, Spain - The value of bicycle production in Spain increased by 8.8% to €126.4 million in the first half of this year. In this period, a total of 171,218 bicycles were manufactured, representing a growth of 4.1% compared to the same period of 2021. However, the provisional figures from the Ministry of Industry, Commerce and Tourism show big monthly differences.

BRUSSELS, Belgium - High sales figures have dominated industry news and this is confirmed by the latest COVID impact survey of Cycling Industries Europe (CIE). Bicycle, parts and accessories companies are showing over 30% higher revenues in the first quarter of this year compared with 2020. The CIE Impact survey shows how these numbers are flowing through to other business indicators.

BERLIN, Germany - Product availability will remain the biggest challenge for 2021. "Demand for e-bikes and bicycles continues to be bold while production capacities can't be adjusted so quickly to keep up with demand," said David Eisenberger representing the German industry association ZIV.

PARIS, France - Despite the increase of the Covid-19 pandemic and more and more restrictions, the French trade show Pro Days took place in Paris (Porte de Versailles) from September 20 to 22 with an opening to consumers on the last day. Organiser, Département Beauté, said it was the first trade show to be held in Europe. A real breath of fresh air for the brands and the retailers a few weeks from Eurobike. 

ISTANBUL, Turkey - The Turkish bicycle industry is rapidly growing its export to Europe. For that export the EU and Turkey are linked by a Customs Union agreement since 1995. Turkey has been a candidate country to join the EU since 1999 and is a member of the

According to data provided by 'Her Majesty's Revenue and Customs' (HMRC) the bicycle import into the UK showed a dramatic drop in the non e-bike sector