比利時，布魯塞爾（BRUSSELS）－業界正積極為數位產品護照（Digital Product Passport，簡稱DPP） 做準備，該規範將於2027年2月18日起適用第一個相關產品類別。屆時，特定電池類型將被強制納入規範中。

荷蘭，台夫特（DELFT）－繼常規自行車、電動自行車及零部件後，歐洲亦開始為載貨自行車及箱型自行車（box bikes）制定一套標準。此舉有望提升歐洲市場載貨自行車的整體安全性及品質。

Rubena, a renowned Czech manufacturer of bicycle tyres and tubes, announced its return to the global market last year, navigating the challenging post-COVID pandemic period. Now it introduces new products for road and gravel cycling.

MUNICH, Germany - The future of Gocycle has come into sharper focus following confirmation that its maker, Karbon Kinetics Ltd., has partnered with a new investor. Founder and designer Richard Thorpe first hinted at the development in November, describing the partner as a "highly respected and competent" player in the e-bike industry. Now operating under the umbrella of an undisclosed company, Gocycle is entering a new chapter - raising questions about who's behind the brand's next move and what this means for its presence in the European market.

The e-bike has reached a new status in Europe. Many people experienced the benefits of cycling last year, particularly in urban environments. Sales surged throughout Europe. The upward trend had already started, but the pandemic made the real difference. What can the market expect in 2021 now supplies continue to be hampered?

Demand for e-bikes has reached unprecedented levels throughout Europe. In some categories price tags continue to increase to all-time highs, while market volumes are pushing for more and more assembly capacity in Europe. Expanding sales volumes also result in new regulations. In this case for batteries, which is currently under development by the European union.

An increasing number of new technologies have entered the e-bike market and for many consumers this has become an essential part of their purchasing decisions. The development of new parts and accessories has also shifted its focus to e-bikes. The new products introduced for MY 2023 (and even 2024) show that innovation is pushing forward.

FRANKFURT, Germany - In the last few years, the Eurobike kickoff event Leader's Night has established itself as a key event on the agenda for the industry's decision-makers. Executive speakers on stage provide expert knowledge for a resilient and future-oriented industry. Also this year, financial service providers, mobility investors and exceptional athletes that may contribute to new business models will enter the stage.

A new player is entering the European e-bike manufacturing scene. Phoenix Bicycle Europe has been established as a strategic joint venture between leading European and Chinese mobility companies. It is a new OEM electric bicycles manufacturer, backed by the legacy and industrial strength of Shanghai Phoenix Bicycle. The initiative aims to reshape the e-bike manufacturing landscape in Europe with a unique blend of heritage, innovation, and local production.

荷蘭，宰斯特（ZEIST）－業界人士在2017至2019年自行車熱潮期間曾期盼歐洲電動自行車市佔達到七成至八成，未來是否真有機會實現？最新相關數據顯示，奧地利、德國、荷蘭、法國、義大利、英國、西班牙及瑞士等國銷售明顯放緩，部分國家甚至出現銷量下滑的情況。

MILAN, Italy - After two years of double-digit declines, the Italian bicycle market seems to have stabilised. In 2024, over 1.3 million units were sold, marking a modest -0.7% decrease compared to the previous years. This positive signal comes from Italy's trade association, Confindustria ANCMA, which recently unveiled its market figures.

荷蘭，海倫芬（HEERENVEEN）－Accell Group營收受到大幅折扣促銷影響，從2023年12.94億歐元降至2024年10.03億歐元，年減22%。該公司表示，其表現嚴重受到多項一次性項目影響，市況依舊嚴峻。

WEIDEN, Germany - The e-bike market expansion in the past decade came with a wave of new brands and suppliers. One of them was German MSA, mainly known as a long-time Kymco importer in Germany and the Czech Republic. Challenges in the motorbike and e-bike market have resulted in a reorganisation of the company including the withdrawal from the e-bike and bicycle market.

PARIS, France - After a 2024 edition held in Toulouse, the professional bicycle trade show Pro Days returned to the French capital from July 6 to 8, 2025, at Paris Expo, Porte de Versailles. This edition, taking place in a still uncertain market context, managed to win over some exhibitors while also revealing certain weaknesses.

MILTON KEYNES, UK - The advantages of production close to the market became more than obvious for e-bike manufacturer Volt. In the middle of the COVID-19 crisis the company which was founded in 2010, opened its planned UK facility in Milton Keynes. As a result the founding brothers James and Lyle Metcalfe, saw a huge up-take of their planned production.

The coronavirus crisis has emphasised the overwhelming dependence on Asian supplies. The European bike industry is suffering from component shortages, including batteries, while the market has never been so dynamic and competitive. The new European Battery Regulation is taking shape, putting more emphasis on sustainable development and climate neutral batteries. It is a good time to review and make strategic decisions about European battery (re)design and (re)sourcing. easyLi Batteries is here to support the European e-bike industry in this journey.

BARCELONA, Spain - Silence has inaugurated its new production plant which is located near Barcelona, Spain. "We are the first facility in Europe

OSAKA, Japan - The impact of the shift in trade policies announced earlier this year on the financial performance of the bicycle industry was not long in coming. As the main OEM supplier, Shimano reports a shift in trade flows and notes that the outlook remains uncertain due to the impact of global trade policies.

FRIEDRICHSHAFEN, Germany - Online ordering consumers not only want the products of their choice to be delivered in hours; they also demand flexibility and

HEERENVEEN, the Netherlands - Babboe will stop selling its cargo bikes until further notice. The Netherlands Food and Consumer Product Safety Authority has received numerous reports of frame breakage while cycling. When asked, "the bicycle manufacturer couldn't sufficiently demonstrate that certain models do not pose any safety risks."