Bikefitting.com is going global with Norwegian BikeFolder, expanding the Shimano-backed digital bike-fitting platform well beyond its initial Nordic regional rollout in 2025. The partnership combines Bikefitting's technology with BikeFolder's "digital bike garage," completing the digital ecosystem for cyclists and retailers.

Shimano started off 2026 by dropping its State of the Nation report, the first since it was discontinued in 2023. This report details the survey results from 25,000 Europeans across 25 nations, and highlights not only the consumer's cycling experience, but also a core shift in strategy for Shimano.

CHICAGO, United States — Performance component brand SRAM has announced two critical expansions to its distribution networks this winter season, enhancing service proximity and global reach through strategic distribution partnerships. These new distribution networks in South Africa and Eastern Europe reflect the company's focus on capturing growing demand in the bicycle aftermarket.

FRANKFURT, Germany - The e-bike industry is entering uncharted territory. In 2025, brands are no longer just selling e-bikes, they are selling access. The practice of applying after-market subscription fees for premium features or creating tiered pricing structures for e-bikes based on software differentiation has been heralded as innovative by some, and exploitative by others.

ROOSENDAAL, the Netherlands — The latest H&L Benchmark mapping the bicycle market in the Netherlands indicates a promising start to the year. The turnover increased by 4.1% in the first quarter of 2025. Last year, participating retailers also reported achieving a turnover increase in the first quarter. This was 5.2% compared to the first quarter of 2023.

Nürtingen, Germany - The former company headquarters of Magura has moved into a brand-new facility of Magura Bosch Parts & Services (MBPS). Two years after the decision in favour of a new building was made, all MBPS departments have now moved into the one building.