CHICAGO, United States — Performance component brand SRAM has announced two critical expansions to its distribution networks this winter season, enhancing service proximity and global reach through strategic distribution partnerships. These new distribution networks in South Africa and Eastern Europe reflect the company's focus on capturing growing demand in the bicycle aftermarket.

FRANKFURT, Germany - The e-bike industry is entering uncharted territory. In 2025, brands are no longer just selling e-bikes, they are selling access. The practice of applying after-market subscription fees for premium features or creating tiered pricing structures for e-bikes based on software differentiation has been heralded as innovative by some, and exploitative by others.

ROOSENDAAL, the Netherlands — The latest H&L Benchmark mapping the bicycle market in the Netherlands indicates a promising start to the year. The turnover increased by 4.1% in the first quarter of 2025. Last year, participating retailers also reported achieving a turnover increase in the first quarter. This was 5.2% compared to the first quarter of 2023.

Nürtingen, Germany - The former company headquarters of Magura has moved into a brand-new facility of Magura Bosch Parts & Services (MBPS). Two years after the decision in favour of a new building was made, all MBPS departments have now moved into the one building.

With German design and engineering capgo is specialist for high quality shift and brake cable systems, especially known for the high quality of its colorful outer sheaths. Capgo built up its business in OEM, working together with many major bike brands with its high-quality products. CEO Christian Treugut (capgo): "Therefore, now is exactly the right time to increase our market share in the aftermarket, which is why we are expanding our sales territory and team. We want to be accessible for everyone: manufacturers, dealers and customers."

TAIPEI, Taiwan - OEM and aftermarket fastener component manufacturer New Goose Berry introduced its new series of cold forged cable guides and stops at Taipei Cycle 2022.