Read all about Belgium

In 2022 e-bikes sales have been catching up at an unprecedented high speed. – Photo Tweewieler

Belgium now biggest growth market for e-bikes

BRUSSELS, Belgium – The Belgium bicycle market recovered remarkably from the sales dip in 2021 caused by supply chain constraints. The total market...

Cowboy co-founders Tanguy Goretti (left) and Adrien Roose (right) aim to increase the brand’s retail and service presence across the continent with the new partner model. – Photo Cowboy

Cowboy builds international IBD network for sales and improved service

BRUSSELS, Belgium – Direct to consumer e-bike brand Cowboy is increasing its offline footprint to offer additional retail and service solutions for...

“Bringing innovation to the market, simply goes faster when we control a bigger part of the value chain ourselves,” says Ahooga CEO Gokce Dogru. – Photo Ahooga

Ahooga raises € 4 million to start production in Belgium

BRUSSELS, Belgium – Folding bikes specialist Ahooga raised multimillion funds to support the development and engineering of its next generation...

Currently making 250 bicycles daily, Belgian Cycling Factory wants to step up production and start frame manufacturing. – Photo BCF

Ridley, Eddy Merckx owner invests €15 million in e-bike production

BERINGEN, Belgium – The Belgian Cycling Factory (BCF), known as owner of the sports bike brands Ridley and Eddy Merckx, is diversifying into new...

Stella has trimmed down its international ambitions. – Photo Bike Europe

Online e-bike vendors reorganise top management to confront market...

ZEIST, the Netherlands – Both Cowboy and Stella have reorganised their top management to face today’s challenges. Cowboy has hired a new Chief Supply...

Almost 40,000 visitors attended the 3-day event in Kortrijk Xpo. - Photo Bike Europe

Benelux market in optimistic mode at Velofollies

KORTRIJK, Belgium – “Super”, “Amazing”, “Best event ever”; these were some of the comments from exhibitors at Velofollies last weekend. Signs of...

E-bike riders in the Netherlands are getting younger as the GfK monitor shows. – Photo Stella

Replacement market to give boost to German e-bike sales

BERLIN, Germany – In addition to the regular market for e-bikes, the replacement market is becoming increasingly important in Germany. No less than...

“With our move to Antwerp, we have established a solid base for our future growth,” said Classified CEO Mathias Plouvier, at the opening of the new head office this summer. – Photo Classified

Classified Cycling raises millions from UK investors to expand into...

ANTWERP, Belgium - Classified Cycling has announced a €22 million funding round led by Active Partners, known in the industry as, former investors in...

Bike Republic has expanded its network of shops into the French-speaking part of Belgium, through the acquisition of IMP Bike. – Photo Bike Republic

Bike Republic expands its reach into French-speaking Belgium

BRUSSELS, Belgium - Bike Republic, Colruyt Group's chain of bike shops, is planting its flag in Brussels for the first time following the take-over...

Strikingly, more than 2,000 fewer e-bikes were sold in Belgium in 2021. - Photo Marcel van Hoorn

Supply issues cause growth in Belgian e-bike market to falter

BRUSSELS, Belgium - The total sales in the Belgian bike market fell by 1.2% in 2021, turning the tide on the 4% growth seen in 2020. A drop in e-bike...