One of the biggest pain points within the industry comes from figuring out which parts fit a particular bike. Launched in 2022, Bike Matrix is a purpose-built B2B service designed to solve the very issue of component compatibility across an ever-expanding universe of bike brands and parts.

ROTORUA, New Zealand - Start-up Bike Matrix has secured a significant NZ$2 million (€1.1 million) investment from within the bicycle industry. "This investment from within the bicycle industry, brings invaluable market validation, experience, and expertise from a seasoned industry insider." The name of the investor remains undisclosed but Bike Matrix co-founder Adam Townsend confirmed to Bike Europe that it is a component manufacturer.