As expected, the financial performance of leading industry companies shows that 2025 was a challenging year for the bicycle industry. Especially the leading bike manufacturers were down as they had to continue discounting to bring their inventory levels back to healthy levels. Component manufacturers reported stable sales as replacement parts remain in demand, and the OEM order books for 2026 show a moderate increase again.

All financial indicators in 2025 have already made it clear that Canyon is still unable to recover from the post-pandemic industry crisis. The full-year results from owner Groupe Bruxelles Lambert (GBL) showed a further 7% decline in Canyon's sales, resulting in a net loss of 34% across the whole year.

For a brief moment during the pandemic boom of 2020-2021, the cycling industry appeared to enter the mainstream of global mobility investment. Venture capital flowed into direct-to-consumer e-bike brands, and private equity firms took significant stakes in several major European players.

To achieve its long-term goals in the Asia-Pacific region, German Canyon Bicycles GmbH is strategically investing in logistics, digital and commercial activities. The company is focusing on markets like China, Japan, South Korea, Singapore, Australia and New Zealand.

Amid ongoing revenue slides and restructuring efforts to counter losses, Canyon Bicycles GmbH has announced large-scale job cuts. The German bicycle brand will cut 320 of its 1,600 employees, equivalent to 20% of its workforce.

KOBLENZ, Germany - The third quarter of 2025 remained challenging for Canyon. The company's financial performance reflects current market conditions. The overall industry is facing ongoing difficulties, characterised by oversupply and aggressive discounting. While Canyon is not immune to this trend, the company reports robust sales in road and gravel segments.