In close partnership with industry organisations such as Shift Cycling Culture as well as industry leaders, Canyon initiated the development of the Supply Chain Code of Conduct. For this process, expertise on human rights due diligence and environmental responsibility was also brought together.
On 1 May, 2026, there will be a new CEO at Canyon. The German bicycle manufacturer has appointed Matthias Meier to take the lead as chief executive officer at Canyon Bicycles, alongside founder and Executive Chairman Roman Arnold.
As expected, the financial performance of leading industry companies shows that 2025 was a challenging year for the bicycle industry. Especially the leading bike manufacturers were down as they had to continue discounting to bring their inventory levels back to healthy levels. Component manufacturers reported stable sales as replacement parts remain in demand, and the OEM order books for 2026 show a moderate increase again.
All financial indicators in 2025 have already made it clear that Canyon is still unable to recover from the post-pandemic industry crisis. The full-year results from owner Groupe Bruxelles Lambert (GBL) showed a further 7% decline in Canyon's sales, resulting in a net loss of 34% across the whole year.
For a brief moment during the pandemic boom of 2020-2021, the cycling industry appeared to enter the mainstream of global mobility investment. Venture capital flowed into direct-to-consumer e-bike brands, and private equity firms took significant stakes in several major European players.
To achieve its long-term goals in the Asia-Pacific region, German Canyon Bicycles GmbH is strategically investing in logistics, digital and commercial activities. The company is focusing on markets like China, Japan, South Korea, Singapore, Australia and New Zealand.
