Amid ongoing revenue slides and restructuring efforts to counter losses, Canyon Bicycles GmbH has announced large-scale job cuts. The German bicycle brand will cut 320 of its 1,600 employees, equivalent to 20% of its workforce.
KOBLENZ, Germany - The third quarter of 2025 remained challenging for Canyon. The company's financial performance reflects current market conditions. The overall industry is facing ongoing difficulties, characterised by oversupply and aggressive discounting. While Canyon is not immune to this trend, the company reports robust sales in road and gravel segments.
KOBLENZ, Germany - Founder, Roman Arnold, is returning to Canyon Bicycles GmbH to assume operational responsibilities as executive chairman, starting September 1st. Following a period where the ongoing challenging market environment had seen owner GBL's investment depreciate by 43% a new approach is now being taken. This means exit "by mutual agreement" for current CEO Nicolas de Ros Wallace.
KOBLENZ, Germany - The ongoing challenging market environment marked by oversupply and aggressive discounting, especially in electric and non-electric mountain as well as urban bikes, impacted the revenues and profitability of Canyon Bicycles. Groupe Bruxelles Lambert (GBL) reported a 5% drop in revenue to € 398 million and a net profit (EBITDA) of -30%.
SHIZUOKA, Japan - The launch of the MyCanyon custom-made programme to the Asian-Pacific countries and the simultaneous opening of a branch in the upcoming sports market in China, might make people almost forget that the D2C brand Canyon has been operating in Japan successfully for more than a decade. How did the German company manage to establish a D2C brand in a service-minded nation like Japan? Yukikaze Ishiyama, Canyon market manager Japan, explains to Bike Europe.
KOBLENZ, Germany - The current market dynamic, with aggressive discounting campaigns and forecasts that frequently postpone market recovery, affects how investment funds view the market. At the peak of the market in 2020, Groupe Bruxelles Lambert (GBL) bought just over 50% of the shares of Canyon Bicycles at €400 million. In the GBL 2024 financial report, only €260 million is left.
