With the opening of a dedicated E-Performance Centre in Koblenz, Canyon expands its physical touchpoints. Head of Retail Florian Schecklmann explains why this supports—rather than replaces—its core D2C strategy.
The Canyon booth at Eurobike was impossible to miss this year. In the middle of Hall 11, the German D2C brand put up one of the nicest booths at the show, claiming a centre stage position at the event. "We want to showcase our team effort since I assumed operational responsibilities as executive chairman in September 2025," said Canyon founder, Roman Arnold.
In close partnership with industry organisations such as Shift Cycling Culture as well as industry leaders, Canyon initiated the development of the Supply Chain Code of Conduct. For this process, expertise on human rights due diligence and environmental responsibility was also brought together.
On 1 May, 2026, there will be a new CEO at Canyon. The German bicycle manufacturer has appointed Matthias Meier to take the lead as chief executive officer at Canyon Bicycles, alongside founder and Executive Chairman Roman Arnold.
As expected, the financial performance of leading industry companies shows that 2025 was a challenging year for the bicycle industry. Especially the leading bike manufacturers were down as they had to continue discounting to bring their inventory levels back to healthy levels. Component manufacturers reported stable sales as replacement parts remain in demand, and the OEM order books for 2026 show a moderate increase again.
All financial indicators in 2025 have already made it clear that Canyon is still unable to recover from the post-pandemic industry crisis. The full-year results from owner Groupe Bruxelles Lambert (GBL) showed a further 7% decline in Canyon's sales, resulting in a net loss of 34% across the whole year.
