AMSTERDAM, the Netherlands - The perceived relevance of trade shows is the next challenge the bicycle and e-bike industry is having to face since the start of this decade. Until the pandemic, the overall mood was positive and upbeat, but that's no longer the case, and it is difficult for the industry to get back on track. After the German industry associations ZIV and Zukunft Fahrrad questioned the purpose of Eurobike, the next challenge in the industry surfaced. How to communicate in the trade market? How is the transformation of the show landscape evolving? Time for a deep dive...

SHANGHAI, China - The deflationary tendency of the Chinese Renminbi in combination with the global trade war put pressure on the export-oriented industries in price terms. For China Cycle Show 2025 reason enough to highlight the theme 'New quality productivity for the shared future' for the 33rd edition earlier this year.

SHANGHAI, China - Spread out over 12 exhibition halls and a temporary display on the open ground, China Cycle 2024 provided enough space for the 1,460 exhibitors. According to recent data published by the show organiser, 126,262 domestic visitors and 15,004 overseas visitors attended the event. The top-10 overseas visitors came from India, Russia, South Korea, Japan, the United States, Thailand, Malaysia, Brazil, Indonesia and Australia.

SHANGHAI, China - During the bustling China Cycle 2024, which took place from May 5-8, insiders gave the first, cautious indications of a market recovery for the industry. That was in line with the positive signals heard at Sea Otter Classic which took place a week earlier in Monterey, California. Unlike the struggle with excess inventory in Europe and North America, China is experiencing a recreation cycling boom.

SHANGHAI, China - The Chinese market followed a different pattern in the past years compared with Europe and North America. High inventory is much less of a problem and the market is currently experiencing a recreation boom. How that will impact the business will be a much-discussed item at the China Cycle Show which opens its door from 5-8 May in Shanghai.

SHANGHAI, China - The 32nd edition of China Cycle will take place from 5-8 May at the Shanghai New International Expo Centre the organisers have announced. Hoping to entice back all international visitors and exhibitors to China, the event will have the theme 'New track, new power, new journey.'