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Newcomers paving the way for bicycle industry digitalisation?
ZEIST, The Netherlands - "Data is the missing piece of the narrative, and there is a basic need for standardisation in the bicycle industry," declared speaker Bartek Czerwinski during the Cycling Industries Europe (CIE) hosted webinar on Digital Solutions for the Cycling Industry. Here, newcomers in the industry explained their ideas for creating a level playing field to bring the bike industry up to a digital level in line with its automotive counterpart.