Read all about Company

The headquarters of Trek’s new Southern European office has been established in Madrid and will be led by Olivier Pelous. – Photo Trek

Trek closes Italian subsidiary and reorganises Southern European...

BERGAMO, Italy - Trek has closed its Italian subsidiary and incorporated this market within the newly formed Trek South Europe. In a short press...

Export manager Michael Honkomp (r.) and sales manager Joep Stumpe want to take the brand into Europe. - Photos Bike Europe

Hercules outlines new export strategy to increase European market...

EMSTEK, Germany - Bicycle brand Hercules has built on a firm base on its home market Germany as well as some export, including a new head office and...

Haro aims to step up its activity in Europe again. – Photo Haro

Haro sets ambitious goals for European markets

SCHARMEDE, Germany - Known for pioneering the birth of the action sports movement in the early 80s, Haro Bikes is embarking on a new journey forward...

Incoming CEO Ed Cully previously held the same position at Whytes bikes. – Photo enviolo

enviolo appoints new CEO as David Hancock steps down

AMSTERDAM, the Netherlands - E-bike component manufacturer, enviolo has appointed a new CEO. Ed Cully has succeeded inaugural CEO David Hancock and...

The Opium was one of the big eyecatchers at Eurobike 2022; on the right George Merachtsakis. – Photo Peter Hummel

myStromer and Revolt Zycling settle Swiss speed pedelec dispute

OBERWANGEN, Switzerland - The confiscation of all e-bikes at the Opium brand stand caused a big noise at Eurobike last year. The reason was the...

Later this year, Alltricks plans to open a ninth store in Antibes, in the south of France, near Nice. – Photo Alltricks

Alltricks is moving forward in a tough market

MONTIGNY-LE-BRETONNEUX, France - The French Alltricks group has reported a 4% increase in sales last year despite the difficult conditions. "In 2023,...

“Our new concept of not doing everything ourselves allows us now to focus on lean and mean,” explains Lavoie COO Quinten de Haas about the company’s vision on VanMoof. – Photo Lavoie

What will new leadership bring to VanMoof?

WOKING, UK - The restart of VanMoof after the bankruptcy last summer had to come with a drastic change in strategy. VanMoof's new owner McLaren...

As an extra service for dealers, Giant Germany has opened up a motor repair centre to repair defective motors which are out of their warranty period. – Photos Bike Europe

Giant benefits in Europe with integrated e-bike solutions and service

ERKRATH, Germany - When e-bikes began to make a market entrance, global brand Giant determined that innovation in integrated in-house technologies...

The financial markets began worrying about the financial position of Accell Group a long time ago. – Photo Accell Group

Financial and organisational problems piling up at Accell Group

HEERENVEEN, the Netherlands - The financial situation for KKR owned Accell Group is becoming increasingly challenging. A group of lenders decided to...

Mendiz Bikes CEO José Luis Gutiérrez is one of the six Basque private investors who took over the niche manufacturer in 2018. – Photo Dieter Wertz

Basque producer Mendiz Bikes eyes export market

VITORIA-GASTEIZ, Spain - Bicicletas Mendiz S.A. is one of several bicycle manufacturers from the Basque Country. It was founded by a former...