Motinova
Accell Group CEO Jonas Nilsson on the Sparta and Batavus integration
An iconic bicycle brand is set to disappear from the Dutch market. Accell Group has decided to integrate Sparta into Batavus as part of the One Accell strategy. This is a major step, as it was Sparta that paved the way for the e-bike market in the Netherlands and, with that, in Europe. "All knowledge and experience regarding Sparta e-bikes will be integrated into Batavus," emphasised Accell CEO Jonas Nilsson ahead of the Accell European dealer show.





