ZURICH, Switzerland - Following successful trials in Zurich, Atlanta and Seattle, Lime is readying its release of a new e-bike to European and North American city streets. The micromobility rideshare company has capitalised on the idea of grab-and-go transport for years with its fleet of e-scooters and e-bikes, and currently boasts a history of more than 750 million rides across hundreds of cities worldwide.

ARDOOIE, Belgium - Combining customisation, design and advice in a technical solution is probably the best way to describe how this Belgium component manufacturer is positioned on the market. For Curana, 2024 was more than challenging - and not only because of the market situation.

EINDHOVEN, the Netherlands - Increasing competition, shifting retailer priorities, and supply chain challenges influenced Shimano Europe's decision to discontinue its custom clothing brand, Milremo and to streamline its regular apparel collection. The production and shipment of the Shimano autumn-winter 2025 collection will proceed as planned, while Milremo customers will have the opportunity to place one final order for their custom clothing before operations cease.

PUNE, India - To expand its reach into mobility products, Indian suspension product manufacturer Gabriel is planning to enter Europe's bike market offering innovative fork and rear shock solutions.

TOKYO, Japan - The bicycle industry in Japan is known to function in isolation, apart from global trends. Domestic sales are largely dominated by low-value, Chinese-made bicycles. But the market is waking up, seeing the benefits of cycling as a means of transport and the positive side effects on health. "The Japan Bicycle Promotion Institute (JBPI) developed various initiatives to open up the market and take it to the next level, including an annual show and market data gathering," said Professor Tetsuya Komagata, President of the Japan Bicycle Promotion Institute (JBPI), in an interview with Bike Europe. Komagata has extensively studied the history of the Japan-China bicycle industry and offered his insights.

DENKENDORF, Germany - As the number of bicycle manufacturers installing the Motor.Gearbox.Unit continues to grow, gearbox specialist, Pinion is placing more emphasis on training and education for retailers in key European markets.