KETCHUM, USA - CrankTank, known in the bicycle industry as expert in digital marketing and e-commerce strategy, has invested in key staff to elevate its performance. Katie Middel has been hired as client success manager.

INNSBRUCK, Austria - US digital marketing and e-commerce strategy agency, CrankTank, is expanding its services to Europe and has opened an office in Innsbruck, Austria. This expansion will enable them to better serve both their US and European brand partners in e-commerce strategies. Susanne Pfrengle has been appointed as managing director of CrankTank Europe.

ZEIST, the Netherlands - "It seems like almost everyone is playing the game now," e-commerce specialist, Scott Montgomery says when looking at the direct to consumer (D2C) activities of the top 10 bicycle brands in the US. In this first podcast from Bike Europe, he explores the changing bicycle retail market and paints a picture of how e-bikes, bicycles and accessories might be sold in the future. Listen to the podcast via Spotify, Apple, SoundCloud and Google Podcasts.

KETCHUM, USA - CrankTank co-founder and president Scott Montgomery is one of the first speakers to be announced for the Eurobike Academy this summer in Frankfurt, Germany. Eurobike is building a extensive side program with multiple conferences, before and during the trade show.

Main theme of this year's Bike Europe Conference is: Behind the Scenes of Online Sales. It has everything to do with the inevitable presence of online shopping consumers. Scott and Adrian Montgomery will address the changes online sales brought in the U.S.