ROTORUA, New Zealand - Bike Matrix, the New Zealand-based compatibility technology startup, has completed a 50-day A/B test with European online seller Bike24, to demonstrate the value of its data-based tool. Having previously tested on several smaller retailers, this was an initial test to see if the solution is ready for large-scale deployment. With a 69% increase in conversion rate, the test validated how data can set a new standard for online component sales by answering the customer's key question…

ZEIST, the Netherlands - 2025 once again may prove how difficult forecasting is for the global e-bike and bicycle industry. A strong first half boosted confidence, but the latest Global Bicycle Purchasing Index (GBPI) reveals that optimism is fading fast.

ZEIST, the Netherlands - A Purchasing Managers' Index (PMI) is generally regarded as the headline indicator of purchasing and supply executives across industries. This essential information, known as the Global Bicycle Purchasing Index, was introduced in the bicycle and e-bike industry last June. Accell Group CEO Jonas Nilssen recently made clear how relevant this kind of information is, stating, "Forecasting is a disaster in this industry."

GIRONA, Spain - The Spanish bicycle industry is facing 2025 with moderate optimism. 38.9% of companies have reported increased turnover in the first half of the year, while only 25.9% reported declines, according to the results of AMBE's second bicycle sector barometer, presented at Sea Otter Europe. Additionally, a new €20 million government subsidy has been secured to boost e-bike sales in the country.

Germany/the Netherlands - What is the market outlook for 2026? This question was on everybody's lips at the Taichung Bike Week which took place from 16-19 September. After three years of predicting that next year would be better, industry peers have become cautious in providing any forecasts. The Global Bicycle Purchasing Index (GBPI), introduced by Eurobike, Bike Europe and IFH Cologne, provides the industry with an indicator which looks ahead at expected industry trends.

FRANKFURT, Germany - The fragmentation in the industry is more and more hampering the development of the business. The large number of companies often operate in a limited part of the market, which makes it difficult to gather enough information. This lack of data makes it very difficult to manage the supply chain efficiently. Eurobike and Bike Europe jointly created the Global Bicycle Purchasing Index aimed at creating a benchmark for purchase and product managers.