PLOCHINGEN, Germany - Demand for bicycle and team sports products within the extensive product portfolio of Decathlon has been very strong in Germany last year, reports the sporting goods retail giant. Decathlon expanded their market share in the otherwise weak German bicycle market in 2024 and reported a sales increase of 8% in the category bicycles. However, exact sales figures have not been disclosed.
MUNICH, Germany - Last year, Decathlon Germany announced an expansion of its digital marketplace portfolio with both the Sushi branded e-bike range from Sushi Mobility GmbH as well as remanufactured e-bikes from refurbisher Rebike Mobility GmbH. Now the sporting goods retailer is strengthening its collaboration with Rebike with a new shop-in-shop retail concept.
LILLE, France - Decathlon Pulse, the investment arm and start-up studio of retail giant Decathlon, and Rebike, well known in the DACH region (Germany, Austria and Switzerland) for the refurbishment and sale of second-hand e-bikes, have teamed-up through an investment to boost refurbished e-bike sales in Europe.
PARIS, France - French bike organisation Filière Vélo has introduced the 'Cyclescore' label, a new standard aimed at promoting the French cycling industry while addressing environmental and societal challenges. "It's a voluntary label that aims to provide the best information to consumers," said Florence Le Gall, general delegate of the Filière Vélo.
MADRID, Spain - Retail giant Decathlon and trade association AMBE have joined forces to promote the use of bicycles as a means of transport, leisure, tourism and sport. With this collaboration, the company and the association seek to develop common strategies that promote the use of bicycles and share market strategies.
LILLE, France - One of the best known Decathlon executives in the bicycle industry, Didier Morelle has announced his departure from the French retailer. In the past decades, he became a well known face in the international bicycle industry, holding various positions at Europe's largest bicycle retailer, lastly as bike procurement director.
