This year, multi-sports chain store retailer and manufacturer Decathlon is continuing its expansion in Germany. Following the grand opening of its hundredth store in Nuremberg last November, Decathlon-Germany has announced its goal to operate at least 150 stores by 2027.

Decathlon Pulse, the investment arm of the French retail giant Decathlon, is increasing its investment in existing strategic partner, Rebike Mobility GmbH. By expanding the partnership to become a majority stakeholder, the companies have reaffirmed their long-term commitment to "promoting the circular economy in the bicycle industry and supporting the professionalisation of the European secondary market for e-bikes."

FRANKFURT, Germany - Having been in the hands of Brockhaus Technologies AG for the last four years, Bikeleasing Service GmbH has been sold to the investment arm of French retail giant Decathlon. With this step, BLS is looking to create a strong basis for further growth as well as the targeted international expansion of its successful company bike leasing model. Having tripled revenues under Brockhaus ownership, the purchase agreement provides for an enterprise valuation of Bikeleasing of €525 million according to Brockhaus.

AMSTERDAM, The Netherlands - Retail giant Decathlon and KwikFit are starting a partnership in Amsterdam for the maintenance and repair of Decathlon bikes and e-bikes. The sports retailer has three stores in the capital, only two of which have bike repair workshops. Now, Decathlon customers can also visit the centrally located KwikFit location. If successful, a national roll-out is on the cards.

BUCHAREST, Romania - Despite documented local market volatility, Romania continues to play a key role in European bicycle production, thanks to its generally low-cost labour and a high demand for its bikes in major export markets.

PLOCHINGEN, Germany - Demand for bicycle and team sports products within the extensive product portfolio of Decathlon has been very strong in Germany last year, reports the sporting goods retail giant. Decathlon expanded their market share in the otherwise weak German bicycle market in 2024 and reported a sales increase of 8% in the category bicycles. However, exact sales figures have not been disclosed.