You'd have to have been living under a rock to have missed the 'power-play' that Avinox has brought to the market in the last couple of years with its high-power motors. Until now, the motor manufacturer hadn't articulated its full stance on power and why it's pursuing maximum peak power with its systems. Today, it has pushed back on what it calls "misleading opinions" coming from within the industry.

Sea Otter Classic 2026 caught the e-bike vibe that Europe experienced some years ago. The United States had always lagged in this market, but at the Sea Otter Classic this weekend, it looks like the US market has finally awoken and stepped on board with all things electric.

Long rumoured, the second generation of Avinox's drive system has been announced this morning. Following on from the Avinox M1 e-bike drive system, which launched two years ago under the wing of parent company DJI, the next evolutions of the drive system, the Avinox M2S and Avinox M2 have officially been launched. Claiming "unmatched power, control, range and efficiency," the Chinese manufacturer's draw continues at speed as 60 industry partners confirmed integration of the newest systems.

No other industry relies so much on the branding of its components as the bicycle industry does. The final products in the shops are seldomly referred to as a recollection of well-known parts with a bike brand name on the down tube. This structure originates from the extreme fragmentation of the bicycle industry. Except for Raleigh, almost all brands had only national or regional distribution, making it difficult to invest in innovations. The component manufacturers adopted multinational or global distribution earlier, giving them a head start in branding compared with the bicycle brands.

The Czech industry just can't seem to regenerate the local e-MTB market. Czechs are primarily focused on off-road e-bike use, and e-MTB models were a strong segment in 2025, but this category is still threatened and burdened by the ongoing sales crisis since 2023. Still, there are positive signs coming from this important production base for the EU market.

LA MASSANA, Andorra - The mountain bike brand Commencal is celebrating its 25th anniversary this year. Started in 2000, founder Max Commencal focused on designing and producing high-quality bikes, particularly for gravity-focused mountain biking disciplines. How does Max perceive the market today, and what can we expect from this Pyrenean mountain biking pioneer?