The total market value in the Netherlands surged by more than 60% in the past 10 years, driven by the rising average retail prices for e-bikes. In 2025, combined bicycle and e-bike sales totalled at €1.533 billion, a 1.3% decline from 2024. Market growth over the past years has masked declining sales volumes. In 2025, the market experienced a further 7% decline in units. At the same time, the average price increase of e-bikes and bicycles combined exceeded the rate of inflation more than twice. To what extent will consumers continue to pay the ever-increasing prices?

A once-royally endorsed kids' bike manufacturer has fallen on hard times, according to a recent filing from the United Kingdom brand Frog Bikes. The company has officially started an insolvency process, a move the founders hope will keep the company afloat while seeking new funding.

Robust sales for Shimano Inc. in Europe compensated for weak demand in North America and Asia in 2025. Similarly to its 2024 results, differences across markets were again significant. Despite challenging market conditions, strong sales in Europe were unable to prevent a major decline in operating income overall. The medium-term trend shows Shimano's revenue is well above pre-covid level, but the operating income and net income to the owners are both substantially lower. Shimano is the first to publish its financial results but not many will present such stable figures.

Donkey Republic's latest financing round demonstrates that investors have not lost interest in bicycles and cycling more broadly. Private equity and other investors turned away from the bicycle industry after the troubles at Accell Group, Rad Power, VanMoof, Scott Sports and many others. Donkey Republic proves the opposite. They initially set out to raise DKK 15-30 million (€2-4 million), but due to strong interest, the transaction was over-subscribed and the amount raised was upsized to DKK 75 million (€10 million).

Kron Bicycle has completed the acquisition of Nishiki bicycle brand from Accell Group, marking a shift in ownership for the well-known Northern European bicycle brand. Accell Group, rumoured to be going through a second debt restructuring, has shed multiple subsidiaries this month in an effort to generate liquidity.

The micro-mobility investment fund Fundracer announced an undisclosed investment in Belgian startup Aerobag, which is pioneering ultra-lightweight, compact airbag technology designed specifically for cyclists. Aerobag set out with a clear and ambitious mission: to adapt proven airbag technology from the automotive industry into a form factor that works for cycling.