As the bicycle industry asks for better product data, three European bike-tech companies, NOCA, DST and BikeFolder have combined resources to connect PLM and PIM software, an independent industry data standard and aftermarket digital twins into one practical industry solution. The collaboration is being rolled out under the name Smart Bike Brand.
Bosch eBike Systems is entering the fast-growing second-hand e-bike segment with a digital certification scheme, marking a notable step in the professionalisation of Europe's pre-owned market. From July 2026, German refurbishment specialist Rebike will be the first partner to certify e-bikes with Bosch's smart system and mark them with the 'Certified by Bosch' certificate.
The e-bike market share could reach as high as 80% according to past predictions. Since the start of the sales boom more than a decade ago, it was uncertain what market share the e-bike would eventually take of the total bicycle market in Europe. The 80% outlook now seems exaggerated, as the Europe-wide market share remains stuck at just under 40%. What has put a stop to the growth of the e-bike market?
German e-commerce giant The Platform Group (TPG) states that it has "fully met" its annual forecast, with significant growth in revenue and earnings. "The organic growth of our platforms was consistently strong, enabling us to successfully decouple from the generally weak retail industry trend," founder Dr Dominik Benner states. The group's activities in the bicycle industry include three online platforms and one brick-and-mortar store.
A new industry congress, Towards Tomorrow - Cycling Industry Convention 2026, will launch on 5 November at WECC Berlin, bringing together stakeholders from across the German bicycle industry. The event is organised by German trade organisations ZIV, Zukunft Fahrrad and VSF (Verbund Service und Fahrrad) and marks the organisation's next step since departing from Eurobike.
The Dutch bicycle industry is less enthusiastic about Eurobike this year than ever before. Many (former) exhibitors have revised their strategies and are skipping the struggling trade fair, according to a survey by Bike Europe's sister publication, Tweewieler. Most brands have stated that they now prefer other ways of connecting with customers.
