The move back to the June/July time window for Eurobike 2027, as Bike Europe reported last week, was only part of the new show concept Fairnamic developed. CEO Philipp Ferger and show director Matthias Pietsch have now explained what they learned from the previous show and how they implemented that in the 2027 edition. In a new turnaround, "the date and the rhythm of Eurobike had to be reviewed," they said.

Eurobike is still adjusting its future concept for the international trade show. Ahead of the official presentation next week, exhibitors have already received a letter from Messe Frankfurt including the show's 2027 dates.

Optima Cycles and Bike&Co have entered a strategic supplier partnership for the German market partnership. Effective from 1 August 2026, the brands Lovens, Dolly and Dutch ID became part of Bike&Co's supplier programme for its affiliated independent bicycle retailers.

Brand founders Susanne and Felix Puello officially retook the reins of Raymon Bicycles in October 2023, when Pierer Mobility divested the business as its ill-fated run in the bicycle industry came to an end. In less than three years, the founders state that "our realignment is working", with sales growth and inventory reduction putting the brand back on track.

German online retailer Bike24 has seen its group revenue increase by 20.1% to €96.1 million in Q2 2026, compared with €80.0 million in Q2 2025. Localised markets delivered a significantly above-average growth rate of 29.7%. The D2C retailer continues to expand its footprint across Europe with new localised online shops in Denmark, Slovenia and Ireland.

For Fundracer Partner René Wiertz, the next decade will not simply be about selling more bicycles; it will be about making two-wheel mobility dramatically safer, smarter and more connected. "Those companies enabling that transformation are likely to create the greatest long-term value," says Wiertz. Bike Europe asked him about the market outlook from the perspective of an investment fund manager.