Road and gravel bikes are among the categories that have started the year with positive momentum across Europe and the United States, while others, like the eMTB category, have seen a more challenging picture. This and more are reflected in the latest results from the Shift Leaderboard market and brand-tracking tool, which analyses search volume for over 25,000 different terms.

After several challenging years for the bicycle industry, the Austrian industry and market proved remarkably stable in 2025. It went back to normal. In 2025, Austria's bicycle and sporting goods retail sector sold approximately 389,000 units.

German bicycle supplier Rose Bikes GmbH, a family-owned company that started out as a D2C business and grew step-by-step into an omnichannel supplier, increased its total revenue for the 2024-2025 fiscal year by 2% to €215 million compared to 2023-2024.

If you look hard enough, there have been some positives in recent business news for the cycling industry — from the growth of key e-commerce retailers and the resilience of premium brands to positive sales recovery signals in the market. In this new study, Shift Media Leaderboard shares key trends in consumer interest: which products are consumers searching for?

Well-known bike component manufacturer GW is set to turn heads at Eurobike 2025. The company unveils a completely new wheelset series tailored for the evolving needs of today's gravel, MTB XC, and road cyclists. From long-distance gravel riders to cross-country racers and competitive road athletes, the expanded portfolio demonstrates the brand's dedication to discipline-specific performance, production flexibility, and global accessibility.

VALLVIDRERA, Spain - Together with industrial designer Nachos Suárez, US native David Álvarez launched Guava Bikes in Spain. With a new clubhouse just outside of Barcelona and a burgeoning community which includes sporting investors, the niche gravel bike is positioning itself for growth.