German bicycle supplier Rose Bikes GmbH, a family-owned company that started out as a D2C business and grew step-by-step into an omnichannel supplier, increased its total revenue for the 2024-2025 fiscal year by 2% to €215 million compared to 2023-2024.

If you look hard enough, there have been some positives in recent business news for the cycling industry — from the growth of key e-commerce retailers and the resilience of premium brands to positive sales recovery signals in the market. In this new study, Shift Media Leaderboard shares key trends in consumer interest: which products are consumers searching for?

Well-known bike component manufacturer GW is set to turn heads at Eurobike 2025. The company unveils a completely new wheelset series tailored for the evolving needs of today's gravel, MTB XC, and road cyclists. From long-distance gravel riders to cross-country racers and competitive road athletes, the expanded portfolio demonstrates the brand's dedication to discipline-specific performance, production flexibility, and global accessibility.

VALLVIDRERA, Spain - Together with industrial designer Nachos Suárez, US native David Álvarez launched Guava Bikes in Spain. With a new clubhouse just outside of Barcelona and a burgeoning community which includes sporting investors, the niche gravel bike is positioning itself for growth.

MILAN, Italy - A fully integrated and almost invisible front suspension fork has been developed by HiRide, a company that is part of the same incubator e-Novia Group as Bluebrake. As integration in road-bike proved to be difficult in the market, HiRide made an successful switch to the gravel bike category.

FRANKFURT, Germany - Packed with new events, more than 1,500 exhibitors and an eager audience of the international e-bike and bicycle industry meeting face-to-face again looks like the ideal ingredients for a good start of Eurobike on its new location. The presence of overseas visitors for the first time since 2019 will give Eurobike its international touch back again.