Kona Bicycles has appointed Charles Russell as president and chief executive officer (CEO), effective June 1, 2026. The transition reflects a long-term investment in Kona 3.0 and the brand's future. Russell succeeds co-founder Jake Heilbron, who previously served as president and CEO, as part of a planned leadership transition focused on long-term continuity and investment in the company's future.

FERNDALE, Canada - Founders Dan Gerhard and Jake Heilbron have purchased Kona Bikes back from Kent Outdoors, along with a team of dedicated, experienced Kona employees. Kent Outdoors had been looking for a new owner for some time and handed over the company back to the former owners for an undisclosed amount.

PARK CITY, USA - Only two and a half year after the three founders sold Kona Bicycles to Kent Outdoors, the new owner has put the iconic Canadian bicycle brand up for sale. Due to drastic market changes since early 2022, Kona, like so many other bicycle brands, could not live up to the high expectations set for the future cycling market.

PARK City, Utah - Kona Bicycles was a noticeable last-minute absence at this week's Sea Otter event in California. The brand pulled down their booth on Wednesday and left the site raising concerns about the financial stability of the company. On Thursday, brand owner Kent Outdoors announced the appointment of a new CFO.

SEATTLE, USA - Seawall Capital, the private equity owner of Kent Watersports, announced the take-over of Kona Bicycles together with the company's rebrand to Kent Outdoors. This transformation and acquisition signal Kent's expanded focus on the full line of outdoor recreation activities.

FERNDALE, USA - Following brands like Specialized and Trek, this year Kona is the next North American bicycle company that cancelled its Eurobike booth. ...