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At Azor, the choice of options is huge. That made building the configurator a very complex job. - Photo Remco Veurink

Azor launches custom-made bicycle tool making millions of...

HOOGEVEEN, the Netherlands - For two years, Dutch bicycle manufacturer, Azor worked on their bicycle configurator, spending tens of thousands of...

Rose Bikes’ production at its HQ in Bocholt, Germany. – Photo Rose Bikes

Rose Bikes Scores Double-Digit Sales Growth

BOCHOLT, Germany - In its from 1 November to 31 October running fiscal year 2018/19 German omni-channel distributor Rose Bikes GmbH achieved a total...

Argos sells its own brand budget priced Cross and Challenge bikes as well as a range of bike accessories. – Photo Argos

UK Retail Giant Argos Joins Bicycle Association Market Data Service

MILTON KEYNES, UK - Major UK 'click and collect' retailer Argos recently confirmed today that it will join the Bicycle Association's Cycling Market...

BIKE EUROPE NEWSCAST

Switching to omni-channel distribution has started. This is what the e-commerce battle entails and how it's to become decisive in the coming years.

Latest Alltricks store at Issy-les-Moulineaux covers 600 square meters on two floors. - Michel de Chavanon

Decathlon Targets New Markets with Alltricks Webshop Take-Over

VILLENEUVE-D'ASCQ, France - Decathlon obtained a majority shareholding in the omni-channel distributor Alltricks. The sporting goods giant acquired...

Assuming you are now selling via all the generally accepted sales channels, how do you keep it all balanced? – Photo Shutterstock

Online Distribution Channel Management

Amazon is now the largest seller of products on the internet. It has a 40 percent market share in North America and continues to grow approximately...

You need authenticity from positive reviews, company stories, and validation of your products’ features and benefits. So where do you start? - Photo Shutterstock

Marketing via Paid Media and Your Owned Media

'Paid Media' is just an expression of what we all have done for years, which is spending money on reaching consumers. There is no free lunch though,...

Brussels is taking close look at online and offline sales practices. Bike sector is advised to play active role in this process. – Photo European Union

Will Brussels Be Threatening Your Current Distribution Model?

BRUSSELS, Belgium - Since late last year Brussels is evaluating the General Vertical Block Exemption Regulation 2010 (hereinafter referred to as...

The new experience center Ride Out will be part of Pon Holdings’ “Move, house of mobility”. – Photo Pon Holdings

Bicycles Integrated Part of Pon Holdings' New 'House of Mobility'...

AMSTERDAM, the Netherlands - 'Move, house of mobility' is the name of Pon Holdings' new urban mobility center in Amsterdam. Here Pon Holdings will...

The more email addresses in your data base the higher the conversion rate will be which equates to higher sales. – Photo Shutterstock

Building a 'Direct-to-Consumer' Strategy

Building a successful 'direct-to-consumer' (DTC) strategy is just like building your brand or company, it requires investment in capital, time, and...