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Susanne Puello and her business partner Stefan Pierer of KTM Industries were enthusiastically welcomed by over 250 attendees at today’s Pexco presentation. – Photo Bike Europe

Susanne Puello and KTM Industries Launch New Brands

FRIEDRICHSHAFEN, Germany - The big surprise of the brand presentation of Susanne Puello and her business partner KTM Industries earlier today at...

This is Husqvarna: motocrossers and enduro’s. Under Puello’s Pexco umbrella also in e-MTB’s by end of 2017. – Photo Husqvarna

What Does the €1.3 Billion KTM Industries Want With Puello's Pexco?

WELS, Austria - After last Tuesday's announcement by Pexco GmbH that it has joined forces with KTM Industries AG, the question is what this joint...

Former Winora/Haibike MD Susanne Puello will launch 2 e-bike brands. One of the two is named Husqvarna; is stated by KTM Fahrrad GmbH. – Photo Bike Europe

Puello's Partner with KTM Motorcycles for Husqvarna Entry in E-Bike...

SCHWEINFURT, Germany - This afternoon the Puello family (with former managers of Winora/Haibike) has revealed its plan for a return in the e-bike...

MIFA is to move back to its old factory leaving the brand new facility unutilised. – Photo MIFA

MIFA Rescue Operation Enters Final Stage

SANGERHAUSEN, Germany - The future for MIFA looked very uncertain after the announcement in early June that the Puello family would not acquire the...

The Puello family will not turn MIFA into an experience factory. – Photo Bike Europe

Puello Family Pulls Out MIFA Take-Over Talks

SANGERHAUSEN, Germany - The family Puello will not acquire the German bicycle manufacturer MIFA as they are no longer participating in the take-over...

Will Susanne (right) and Felix Puello (left), presenting the latest Haibikes to the German Chancellor Angela Merkel at Eurobike 2014. – Photo Bike Europe

Family Puello Named as Possible New MIFA Owner

SANGERHAUSEN, Germany - The family Puello is named in the German media as the possible new owners of the troubled bicycle factory MIFA. Media reports...

Winora Group MD Susanne Puello pictured here at Sea Otter 2016. – Photo Bike Europe

Accell Group Comments on Susanne Puello Leaving Winora Group

SCHWEINFURT, Germany - Yesterday Susanne Puello, long-standing Managing Director of the Winora Group, announced to leave the Accell Group subsidiary....

Hercules ‘sonder modelle’ or special models are made for ZEG members at the Accell facility in Hungary. – Photo Bike Europe

ZEG's Honkomp and Winora's Puello on Hercules Takeover

COLOGNE, Germany - Both ZEG CEO Georg Honkomp and Susanne Puello, CEO of Accell Germany/Winora Group have issued statements on the ZEG takeover of...