BRUSSELS, Belgium - Company bike leasing (CBL) has demonstrated the success of salary conversion schemes in boosting e-bike sales. In Germany alone, approximately 2.1 million e-bikes have been sold through leasing over the past decade. This approach could serve as a blueprint for the entire of Europe to regain market momentum. However, before that can happen, national industry associations will need to advocate for suitable tax facilities with their governments.

ESPOO, Finland - In the midst of Finland's abrupt repeal of its tax benefit scheme for company bicycles, which sent shockwaves through the national cycling industry, one company is making the bold choice to expand.

HELSINKI, Finland - The Finnish bike sector may face a serious stagnation and decline of sales this year due to the national government's recent decision to abolish the tax benefit for companies' bicycles beginning in 2026.

BERLIN, Germany - A new battery-swapping service and matching e-bike fleet will soon be debuting on the streets of Amsterdam and Berlin, according to a press release by Enyring. The Yamaha subsidiary, established in December 2023, aims to be one of the first to introduce a battery-swapping service in Europe - and it's adding its own e-bike fleet to complement the service.

ZURICH, Switzerland - Following successful trials in Zurich, Atlanta and Seattle, Lime is readying its release of a new e-bike to European and North American city streets. The micromobility rideshare company has capitalised on the idea of grab-and-go transport for years with its fleet of e-scooters and e-bikes, and currently boasts a history of more than 750 million rides across hundreds of cities worldwide.

AMSTELVEEN, the Netherlands - Ahead of the publication of the official 2024 sales statistics in the Netherlands, market researcher GfK-NIQ reports a shrinking market for e-bikes for the second consecutive year. E-bike suppliers are looking for new ways to regenerate the market. Leasing and employee benefits program are important drivers to expand the market again.