FRANKFURT, Germany - The e-bike industry is entering uncharted territory. In 2025, brands are no longer just selling e-bikes, they are selling access. The practice of applying after-market subscription fees for premium features or creating tiered pricing structures for e-bikes based on software differentiation has been heralded as innovative by some, and exploitative by others.
BRUSSELS, Belgium - Bike leasing has the power to transform Europe's mobility landscape, according to a new white paper from Cycling Industries Europe (CIE) and CONEBI. The report argues that including company bike leasing schemes in European Union policy frameworks could accelerate the EU's transition to clean mobility by reducing CO2 emissions, while driving economic growth and improving public health.
PARIS, France - Bike-leasing company Vapaus Group has announced the integration of France's Azfalte, a corporate cycling company boasting a 250-client portfolio. Calling France "Europe's strongest growth potential," Vapaus Group says it's excited to explore international growth with Azfalte, hoping to achieve one million new riders in the coming years.
NORFOLK, UK - A recent survey by UK bicycle and e-bike dealer Paul's Cycles highlights the growing popularity of mountain bike rentals and bicycle share schemes as an opportunity to turn short-term rental clients into long-term owners.
FRANKFURT, Germany - Brockhaus Technologies, the parent company of German bike leasing provider Bikeleasing-Service GmbH, has announced a projected revenue increase of 10-15% in 2025, targeting between €225-335 million. The company, which focuses on tech-driven business models, is in the midst of a pivot to becoming a broader multi-benefit platform.
BRUSSELS, Belgium - Company bike leasing (CBL) has demonstrated the success of salary conversion schemes in boosting e-bike sales. In Germany alone, approximately 2.1 million e-bikes have been sold through leasing over the past decade. This approach could serve as a blueprint for the entire of Europe to regain market momentum. However, before that can happen, national industry associations will need to advocate for suitable tax facilities with their governments.
