DUBAI, United Arab Emirates - The Swiss brand, Viiala, entered the scene in September with the promise to disrupt the industry. Skip forward two months, and three concept models have been presented to a select group of 80 individuals, including suppliers, retailers and potential investors. Bike Europe was among the invitees to get a first glimpse of how the company is living up to that promise, during a grand unveiling in the Museum of the Future in Dubai's financial heart. The conclusion: the humble bicycle is no longer a simple mobility product.

BRUSSELS, Belgium - Belgian policymakers looking to impose new restrictions on e-bikes are facing pushback from European trade organisation LEVA-EU, which says the measures could harm the market and clash with existing European Union law.

TÜBINGEN, Germany — A speed-pedelec experiment in southern Germany has yielded promising results, but findings also show that key barriers to adoption remain. The experiment was conducted by researchers at RheinMain and Darmstadt universities and sponsored by Allianz Zukunft S-Pedelec, a coalition of speed-pedelec manufacturers - including myStromer, Klever Mobility, Riese & Müller and HP Velotechnik.

BRUSSELS, Belgium - In a last-minute amendment speed pedelecs are excluded from the imposition of new EU regulations aimed at making the automotive sector more sustainable. "This vote aligns with our position and marks a significant step toward a more coherent and efficient regulatory framework for the e-bike sector," writes industry confederation CONEBI in a first response.

KORTRIJK, Belgium - Is Belgium the 'most promising market' amidst the other European markets where companies are struggling with financial burdens and slow demand? "2024 has not been a crisis year for the bicycle industry," said Paul Glorieux, secretary general of the Belgium industry association Traxio-Velo at the presentation of the 2024 market statistics.

BRUSSELS, Belgium - Over the first nine months of 2024, registrations of second-hand speed pedelecs in Belgium increased by +17.4% compared to the same period in 2023, and by +39.3% compared to 2022, according to figures released by trade association Traxio. However, for new speed pedelecs a reverse trend is seen as sales dropped 17.9% compared to 2023.