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Everything about Sweden

  • Accessories29 Oct 26

    Thule acquires New Zealand bikepacking brand Aeroe

    Swedish carrier brand Thule has acquired Aeroe, a New Zealand maker of rack-based bikepacking bags and carrying systems. Aeroe products are expected to be relaunched under the Thule brand in Q2 2027.

  • Bike-sharing was viewed as a niche experiment for years. Today, it stands as one of the most underrated urban innovations, a tool that does far more than cut carbon emissions. - Photo Voi
    Financial23 Oct 26

    Voi revenue up 53% in Q3 as fleet grows 40%

    Scandinavian micromobility operator Voi Technology AB reported net revenue of EUR 88.2 million for the third quarter of 2026, up 53% year-on-year. Riders took 53.2 million rides on its shared e-scooters and e-bikes, compared with 37.4 million a year earlier.

  • Photo Mips
    Financial22 Oct 26

    Mips sales jump 59% as helmet market prepares for 2027 recovery

    Swedish helmet safety specialist Mips AB posted a 59% surge in Q3 net sales to SEK 215 million (EUR 19.3 million), driven by a twelfth consecutive quarter of growth in its cycling division.

  • USWE focuses mainly on hydration, carrying equipment and riding apparel, particularly for MTB, gravel and bikepacking. – Photo USWE
    Financial28 Aug 26

    USWE revenue down double digits while shifting to dealer-direct distribution

    USWE Sports Group's shift from distributor sales towards a higher proportion of direct sales to retailers weighed on its first-quarter performance. The Swedish outdoor and sports equipment supplier reported an 18% year-over-year decline in currency-adjusted net revenue for the first quarter of its 2026/2027 fiscal year.

  • WS We Sports Group opened its fifth Cykelkraft-branded brick-and-mortar store in May this year. - Photo Bikelease
    Financial19 Aug 26

    Sales and M&A strategy secures WS WeSports double-digit growth

    No signs of a crisis at WS We Sports Scandinavia, also known as WeSports Group. The Nordic sports-, outdoor-, and bicycle-retailer has been listed on the Nasdaq First North Premier Growth Market in Stockholm since the end of last year . After increasing its 2026 first-quarter revenue by 51.8% year-over-year, the second quarter reached a year-on-year 55% increase (21.6 % on a currency-adjusted basis).

  • WS We Sports Group continues its omnichannel expansion strategy with the opening of its fifth Cykelkraft-branded bicycle shop. – Photo Cykelkraft
    Retail8 Jun 26

    WS We Sports Group expands retail footprint in Sweden

    Sweden's leading bicycle retailer, WS We Sports Group, continues its omnichannel expansion strategy with the opening of its fifth Cykelkraft-branded brick-and-mortar location. The new 2,500-square-meter flagship store in Kållered, near Gothenburg, officially opened on 21 May is a major step forward in the retail development of WS We Sports Group AB's Bike & Mobility division.

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