Companies with a 100-year history in the bicycle industry are pretty hard to come by. Gazelle in the Netherlands, owned by Pon since 2011, is one such company. The company is so proud of its craftsmanship, which dates back to 1892, that a public walkway hangs over its factory in the Netherlands. This expertise extends across the entire chain, including its relationship with dealers, making it a leading brand in the Benelux. A heritage site with modern, state-of-the-art production — that's what Bike Europe found when it visited the Factory Floor at… Gazelle.

Following well-documented financial struggles over the last few years, Accell today has stated that the last debt reduction has further stabilised the company, "while additional funding enabled Accell to accelerate the execution of the final steps of its transformation." As it prepares for this season with a sharpened portfolio of new models and a significantly leaner build after divesting non-core brands, is the once mighty Accell Group now out of the woods?

As Europe continues to see widespread adoption of the bike-leasing model, the development of two new programs shows how the model is diversifying. The standardised bike-leasing format has taken over corporate offices, offering employees an alternative path to bike ownership with swanky new e-bikes for a reduced overall cost.

The worldwide bike market experienced another turbulent year in 2025. Under these circumstances, "Pon.Bike stabilised its turnover at around €2 billion and remained a profitable business with positive operating earnings," owner Pon Holdings announced yesterday. One of the industry's largest bicycle manufacturers states that business again proved to be resilient thanks to its diversified portfolio and market position.

GfK research in the Netherlands, Germany, France and Belgium highlights four trends in purchasing behaviour and priorities when buying an e-bike. The e-bike is no longer just a recreational luxury but is increasingly becoming a serious mobility alternative that influences daily travel behaviour.

The Dutch bicycle market has enjoyed favourable market conditions throughout 2025. According to the annual report from H&L Accountancy's benchmark group, average retail revenue increased by 5.3% across bicycle retailers in the Netherlands. However, at the same time, the gross margin decreased by 0.9 percentage points, bringing it to 28.0% as labour costs put pressure on margins.