Pon.Bike Parts & Accessories (Pon.Bike P&A) now supplies Fabric, Reserve Wheels and OneUp Components alongside its existing BBB Cycling range. Dealers in the Benelux and Germany can order all four brands through one multi-brand dealer portal.
Apollo Tyres Ltd is in advanced talks with external parties about continuing the Vredestein bicycle tyre business. The Indian tyre group decided earlier this year to discontinue the business in Europe and expects to conclude the talks within the coming months.
The Netherlands Enterprise Agency (RVO) says the Dutch cycling sector should export its expertise as well as its bikes. In its report 'The Netherlands as a Cycling Nation', RVO sees the largest potential in consultancy, governance, digital services and urban projects, on top of EUR 1.7 billion in hardware exports.
French sports retailer Decathlon has joined the Dutch network of Lease a Bike. 50 of its bicycle models are now available through the business leasing platform owned by Pon. The two companies are targeting employees in the Netherlands who can lease a bike through their employer.
Chinese, Amsterdam based, e-bike brand Tenways aims to resume Sparta sales in 2027 after acquiring the Dutch brand's assets. Sparta will keep its own identity and be run by its own team, instead of being absorbed into the Tenways brand.
Pon.Bike-owned Cannondale is moving its global headquarters from Wilton, Connecticut, to Woudenberg in the Netherlands. The Wilton office will wind down by mid-2027, with global functions brought together in Woudenberg and in Freiburg, Germany, where R&D and engineering are already based.
