There are products in the bicycle industry whose quality is widely respected and well known among insiders, even if their name rarely appears in the spotlight. THUN is a prime example of this. But that is about to change.

Alfred Thun has unveiled its new brand identity at Eurobike 2024. During the show, we sat down with Co-CEO Alexander Thun to discuss the new branding and its associated goals.

ENNEPETAL, Germany - Well known as a manufacturer of a wide variety of 'Made in Germany' bottom brackets, Alfred Thun GmbH has announced that it will diversify its product range. During its long history, the company already produced cranks and after a stop of more than 30 years, Thun will restart it again.

ENNEPETAL, Germany - Simon C. Smith joined Alfred Thun GmbH in the field of International Sales and Business Development. He will focus on international sales of existing and new drivetrain components for bicycles and e-bikes.

ENNEPTAL, Germany - Bicycle parts manufacturer, Thun, has developed innovative bottom bracket sets for e-bikes in the entry level segment for model year 2022. Particular to the bottom bracket sets is the Sensor Compatible (SC) system.

ENNEPETAL, Germany - Alexander Thun has been appointed co-CEO of Thun, the traditional German manufacturer of bicycle parts. Together with his father Alfred Thun, who will continue to act as managing partner, Alexander Thun now shares the responsibility for all business units.